Wego Partners with Visit Malta to Reach MENA Travellers
Wego partners with Visit Malta to promote the Mediterranean destination across MENA, highlighting culture, coastlines and seamless travel planning.
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Wego, the region’s leading travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced a strategic partnership with the Malta Tourism Authority (Visit Malta) to broaden Malta’s visibility across the MENA travel market.
The collaboration launches a multi-channel campaign designed to deepen awareness of Malta among travellers in the region, spotlighting the island nation’s distinctive blend of history, landscapes and Mediterranean character. Tailored to evolving travel preferences, the initiative positions Malta as a compelling choice for culturally rich coastal escapes.
Set at the heart of the Mediterranean, Malta is renowned for its layered history, year-round mild climate and timeless appeal. From fortified cities and lively waterfronts to unspoilt beaches, the islands of Malta, Comino and Gozo offer a seamless mix of culture, adventure and luxury. World-class wellness experiences and easy flight connectivity from the Middle East further enhance the destination’s appeal.
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Mamoun Hmidan, Chief Business Officer at Wego, said: “Malta resonates strongly with MENA travellers, offering a rare balance of heritage, tranquillity and a vibrant Mediterranean lifestyle. We are proud to partner with Visit Malta to showcase this unique destination to millions of users across our platforms. Our aim is to spark interest, increase visitation and guide travellers seamlessly from inspiration to booking.”
Through the partnership, Wego will draw on its travel intelligence to deliver tailored recommendations, smart search capabilities and curated itineraries informed by real-time insights and regional user behaviour. The campaign aligns Malta’s story with the preferences of today’s MENA traveller, who increasingly values authenticity, memorable experiences and convenience.
The activation will roll out across Arabic and English platforms, combining digital advertising, bespoke content marketing and dedicated destination pages. Travellers will be guided through Malta’s cultural highlights, lesser-known experiences and practical travel information, all designed to inform and inspire every stage of the journey.
Arthur Grima, Marketing Director at the Malta Tourism Authority, added: “We are delighted to collaborate with Wego to engage travellers across the MENA region. Malta offers a rich tapestry of cultural heritage, striking coastlines and world-class hospitality. Our islands also host major international events, from the Malta International Fireworks Festival and prestigious orchestral concerts to the Rolex Middle Sea Race and the Malta Classic for vintage motorcars. Through this partnership, we aim to bring Malta closer to regional travellers and inspire journeys that create lasting memories.”
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The partnership reflects a shared commitment to enriching travel experiences for MENA audiences, combining Wego’s reach and data-led insights with Visit Malta’s destination expertise to unlock new opportunities for experience-driven travellers across the region.
