How to Write a Winning Marquee Awards Application
Writing a winning Marquee Awards submission is about demonstrating impact. Learn how to craft a clear, compelling, and measurable application that showcases your initiative, tells your story effectively, and stands out in front of the judges.
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Creativity isn’t just for the creatives. It’s a new way to look at an old-standing challenge. Challenges like high acquisition costs, slowing of retention figures, efficiency in campaign orchestration – these are the real-world scenarios that digital marketers are dealing with. Marquee Awards honours the unsung heroes behind these campaigns.
The teams behind the strategies, marketing innovation, technology that’s leveraged right, execution that’s smooth and storytelling that seamlessly slips into the customer’s mind.
It’s time to let your work shine, including everything and everyone behind the scenes.
Think of it as a case study where the clearest strategy to demonstrate business impact wins. The jury cares about your story—how clearly you can show impact, innovation, and results.
That’s what makes awards memorable.
Crafting a strong Marquee Awards submission is about storytelling. Guide the jury through your journey, from the challenges you faced, through the creative and strategic solutions you implemented, to the tangible outcomes you achieved.
Here’s what really works when crafting a Marquee Awards submission;
Understand the Marquee criteria
Before writing a single line, read the Marquee Awards criteria carefully. Jury assesses clarity of thinking, execution, and outcomes—nothing more, nothing less. Your application should speak directly to those expectations.
Download the guidelines and map your initiative against each requirement. Marquee entries succeed when they respond precisely to what is asked, not when they attempt to impress with unrelated achievements or expansive claims.
Focus on one defining initiative
The strongest Marquee applications are disciplined. Choose one campaign, transformation, or programme that best represents your work. Depth matters more than scale, and focus allows judges to fully understand your approach.
By anchoring your entry around a single initiative, you give the jury a coherent story to follow—from challenge to solution to outcome—rather than forcing them to piece together fragments of unrelated success.
Highlight measurable impact
Marquee judges look for evidence of change. Wherever possible, use numbers—performance improvements, adoption rates, cost savings, or customer outcomes. Specific data builds credibility and anchors your claims in reality.
If the impact was qualitative, explain how it was observed or measured. Clarity matters more than scale; judges value honest, well-articulated results.
Provide context on results and metrics
Numbers alone don’t tell the full story. Explain what your results mean in context—what came before, what changed, and why it mattered. A ten-point improvement only resonates when the jury understands the baseline and the stakes.
Context helps the jury judge significance, not just scale. It shows whether progress was incremental, exceptional, or transformative—and why those outcomes genuinely mattered to the organisation, customers, or teams involved.
Don’t get into the weeds
Detail is valuable, but excessive operational minutiae can dilute your message. Judges are assessing your thinking, execution, and outcomes. So, focus on what moved the needle, not every step taken along the way.
Well-edited entries respect attention. Clear summaries, purposeful examples, and disciplined explanations make it easier for judges to grasp the impact quickly and compare your work fairly against other submissions.
Treat each submission as a standalone story
If you’re entering multiple Marquee categories, avoid copying and pasting the same narrative. Each submission should be tailored to the specific criteria.
Reframe the same initiative through different lenses where relevant—strategy, impact, or execution. Customisation signals care, intent, and respect for the process, all of which strengthen how your work is received.
To submit your nomination, visit https://marquee-awards.com/
