AdCellerant Launches AI Tool to Streamline Media Planning
AdCellerant launches AI Media Planner, a new tool designed to turn campaign goals into data-backed, editable media plans faster and with greater confidence.
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AdCellerant has launched AI Media Planner, a new tool within its Ui.Marketing platform aimed at simplifying one of the most time-intensive and high-pressure functions in digital advertising: media planning.
As digital advertising options proliferate, agencies and media sellers are increasingly expected to navigate hundreds of products, justify every pound of spend, and deliver defensible recommendations under tight timelines. Media planning often begins from a blank slate, slowing deal momentum and making strategic choices harder to explain and defend.
AI Media Planner is designed to replace that guesswork with data-backed starting points. The AI-powered proposal tool translates campaign inputs—such as business objectives, budgets and timelines—into structured audience insights, customer profiles and product recommendations. The resulting plans are fully editable, allowing teams to move faster while retaining human judgment and control.
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“Proposal creation is where strategy, speed and confidence all collide,” said Ricky Cutler, product manager at AdCellerant. “AI Media Planner helps teams move beyond assumptions by providing intelligent starting points for media planning, while still giving sellers and strategists full control to refine every recommendation.”
The tool supports a broad range of real-world use cases, including retail promotions, travel and tourism campaigns, automotive sales and service initiatives, and healthcare awareness and appointment-driven programmes.
Because AI Media Planner is embedded directly into Ui.Marketing, AdCellerant partners can integrate it into existing workflows without introducing additional systems or operational complexity. Recommendations can be customised, white-labelled and exported, enabling partners to present final media plans under their own brand.
“Our partners want smarter tools, but they also want transparency and control,” said Shelby Carlson, chief operating officer and co-founder of AdCellerant. “This launch reflects our belief that the strongest outcomes come from pairing advanced technology with human insight, accountability and expertise.”
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AI Media Planner forms part of AdCellerant’s broader investment in AI-powered capabilities designed to reduce manual effort, improve clarity and support scalable growth for partners. The feature is now live and available to Ui.Marketing users.
