Webflow, Google Ads Launch Integration for Smarter Campaign Performance

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Webflow has announced the launch of a new Google Ads integration, developed in partnership with Google Ads. The integration enables marketing teams to move faster, from launching campaigns to understanding how their traffic behaves on-site, all within the platform they use to power their digital presence.

Now, marketing teams can build, manage, and optimise Google Ads campaigns powered by Performance Max and Google AI, directly inside Webflow. Campaigns can run across Google Search, YouTube, Display, Discover, Gmail, and Maps, with direct access to Webflow site performance data. 

This connected view helps teams build their data strength as a necessary input for Google AI to achieve the best ROI for their business. Teams are now able to quickly assess how traffic behaves onsite, close performance gaps, and optimise for results, all from a single workspace.

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The launch reflects a broader shift toward performance-centred brand building, where teams can move quickly from idea to impact without stitching together separate systems. 

By adding advertising into a platform already built for AI-powered personalisation, testing, and optimisation, Webflow is giving teams a single operating system to shape how their brand shows up, performs, and grows across the entire digital experience.

“Having Google Ads directly within Webflow changes how we think about promotion,” said Abby Liebenthal, Head of Marketing and Experiences at Fried Egg Golf. 

“It allows us to create performant ads that feel like a natural extension of our brand, so when someone clicks through, the experience is seamless from first impression to final destination.”

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“Running Google Ads directly within Webflow fundamentally changes our speed and precision,” said Ben Geller, Director, Product Marketing at You.com.

“It allows our team to move from idea to live campaign faster, tailor messaging for specific audiences and accounts, and ensure every click lands on a page that feels purpose-built for that audience, not generic.”

“We worked closely with Google Ads to build something that solves a real gap for marketers,” said Rachel Wolan, Chief Product Officer at Webflow. 

“Bringing advertising into the same system where teams already create and optimise digital experiences is a major step forward. It expands what’s possible inside Webflow and brings us closer to being the platform where teams create and control their entire digital experience.”

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