SymphonyAI Launches Next-Generation CINDE Merchandising Agents

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SymphonyAI, a global company in Vertical AI product platforms, has announced the launch of the next generation of CINDE Merchandising Agents, introducing a new class of Merchandising Agents that embed agentic AI directly into weekly, promotional, launch, and reset workflows.

Purpose-built for merchants, the CINDE Merchandising Agents bring autonomous, role-based intelligence to the decisions that drive in-store merchandising margin:

• The Merchant Planner – weekly sales insights and margin opportunities
• The Promo Coach – causal drivers and optimisation of promotional effectiveness
• The Launch Analyst – early signals for new item success and correction
• The Reset Advisor – post-reset impact and next-step recommendations

SymphonyAI uses Microsoft Foundry to build action-oriented, context-aware agents that continuously analyse performance, explain causal drivers, and recommend prioritised actions across every stage of merchandising.

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Across retail merchandising workflows, margin-impacting signals often emerge several days before action is taken, driven by the manual interpretation and cross-tool analysis required to understand performance shifts. 

Even in organisations with advanced BI and planning systems, this delay compounds margin loss across weekly sales reviews, promotions, new item evaluations, and post-reset performance.

CINDE Merchandising Agents close that gap by delivering real-time decision-making that aligns with the merchandising lifecycle. Instead of waiting days for analysts to assemble and interpret data, the agents surface emerging issues, identify the true drivers behind them, and recommend the next best action—automatically.

Unlike traditional planning or BI tools, SymphonyAI’s agents deliver autonomous, merchandising-specific intelligence throughout the full in-store cycle. Retailers gain the ability to identify what’s changing, understand why, and take the most profitable action earlier and more consistently—protecting and growing margin week after week.

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This dynamic plays out quickly on the ground. When a regional grocer saw a decline in dairy performance, internal reporting pointed to competitive pricing pressure. 

The Merchant Planner agent surfaced the real driver within hours: a subset of stores had moved Greek yoghurt off eye level during a planogram change, directly impacting sales. The agent recommended restoring placement in those stores, enabling the retailer to recover the margin the following week instead of losing another cycle.

“With CINDE Merchandising Agents, retailers are no longer reacting to what happened last week—they’re making profitable decisions while the week is still unfolding,” said Manish Choudhary, President of Retail, SymphonyAI. 

“This is next-generation merchandising intelligence. Retailers don’t want AI pilots; they want measurable ROI. These agents work exactly the way merchants work—weekly, promo-driven, launch-driven, and reset-driven—and they help teams catch margin impacts earlier, act faster, and drive consistent execution across every store.”

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Kumar Abhimanyu, SVP of Strategic Partnerships, SymphonyAI, said, “Merchandising is where retail margin is won or lost week by week and store by store.”

“With CINDE Merchandising Agents built on Microsoft Foundry, we’re bringing Agentic AI directly into the real decisions merchants make every week. Instead of waiting days to understand what happened, teams can see what’s changing, understand why, and act immediately.” 

“That’s what delivering a true Return on Intelligence looks like—turning insight into profitable action faster and more consistently across the entire merchandising cycle.”

Keith Mercier, Vice President, Worldwide Retail and Consumer Goods Industries, Microsoft Corp., said, “Retailers are looking for AI that delivers a true return on intelligence—systems that move beyond pilots and act as real margin multipliers

“SymphonyAI’s merchandising agents, built on Microsoft Foundry AI, bring that vision to life. By aligning intelligence to the rhythm of weekly retail decisions, they help merchants identify margin opportunities earlier and turn insight into profitable action.”

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