Rakuten Advertising Unveils Innovation Labs
Available in Rakuten Advertising's Insights & Analytics portal, Innovation Labs provides advertisers and publishers with a space to explore and collaborate on future-forward AI capabilities for advancing their businesses.
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Rakuten Advertising, the global affiliate marketing network, has announced the launch of Innovation Labs — a product collaboration hub dedicated to accelerating the development and application of AI to generate better ad spend efficiency to target and engage customers across Rakuten Advertising’s affiliate publisher network.
Available in Rakuten Advertising’s Insights & Analytics portal, Innovation Labs provides advertisers and publishers with a space to explore and collaborate on future-forward AI capabilities for advancing their businesses.
“Innovation Labs is the culmination of years of work growing our Affiliate Intelligence suite of AI-powered tools, bringing together data, AI, premium partnerships, and expert strategies,” said Nick Stamos, CEO at Rakuten Advertising.
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“This initiative is a critical step in how Rakuten Advertising contributes to the broader Rakuten Group’s ‘Triple 20’ commitment to using AI to drive 20% greater efficiency for our employees, our internal teams, and most importantly, our clients.”
“Innovation Labs will shorten the build–measure–learn cycle of AI transformation, helping us fast-track future investment in capabilities that improve outcomes for our advertisers and publisher partners.”
At launch, Innovation Labs brings advertisers and publishers new AI Recommendations.
- For Advertisers:
AI Recommendations will holistically analyse multidimensional advertiser attributes to determine new types of publishers.
This involves analysing profiles, products, and other characteristics to identify publishers with demonstrated success in similar campaigns, and also identifying new categories of publishers that will maximise growth.
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- For Publishers:
AI-driven Product Recommendations reduces research time and enhances monetisation for publishers by instantly identifying emerging trends from partnered and non-partnered advertisers, then curating them for a targeted audience and narrowing options with brand and category filters.
Rakuten Advertising’s Data Science team will conduct rolling experiments within Innovation Labs, guided by client and partner feedback, leading to an always-on research and development space where new features will be added and updated on a regular basis.
“Innovation Labs delivers on our promise to continually innovate our products in a way that benefits every participant in the affiliate marketing universe, from brands, to publishers, and ultimately, consumers,” said Adam Rostan, Chief Product Officer.
“This will be a space where advertisers and publishers can experiment, collaborate, and scale new use cases with AI to deliver greater efficiency for everyone and accelerate the industry’s growth.”
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