Surfside Expands Commerce Media Solution to Include In-Store Inventory
The expansion of Commerce Media Solution gives brands new ways to reach high-intent shoppers and provides retailers with a revenue stream by monetising in-store displays, often covering set-up and operational costs.
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Surfside, a retail media and omnichannel advertising platform, has expanded its Commerce Media solution to include in-store inventory, enabling brands and retailers to activate precision-targeted, data-driven retail media campaigns across digital menus, ordering kiosks, and point-of-sale systems, in addition to the ecommerce storefronts already supported by the platform.
This expansion not only gives brands new ways to influence high-intent shoppers at the point of purchase but also creates a valuable revenue stream for retailers by monetising in-store displays, often offsetting or fully covering set-up and operational costs.
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Key Capabilities of Surfside’s In-Store Retail Media Solution Include:
- Personalised Messaging – Reach high-intent shoppers with relevant messaging based on past purchase behaviours.
- Connected Omnichannel Experience – Synchronise messaging and deliver a seamless digital experience across in-store, onsite, and off-site campaigns.
- Closed-Loop Measurement – Track the direct impact of in-store ad impressions on in-store sales using verified purchase data.
- Dynamic Creative Optimisation – Automatically adjust messaging and delivery in real-time based on factors like product availability, time of day, and local promotions.
- Nationwide Scale – Activate thousands of screens across multiple retail locations without the typical friction of traditional in-store activations.
The addition of in-store screens builds on industry data showing how powerful the brick-and-mortar environment is in shaping purchase decisions.
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In-store merchandising can increase product sales by up to 19%, while omnichannel retail media campaigns that integrate in-store activations deliver 1.5-2x higher ROI than online-only efforts.
“Through Surfside, we’ve empowered our retailers to unlock new value from in-store screens,” said Matthew Cutone, Founder & CEO at Seed Technology.
“This solution not only creates an additional revenue stream, helping to offset operating costs for our retailers, but also helps them maximise engagement with consumers at the point of sale.”
Surfside’s expanded inventory reinforces its mission to help brands and retailers engage consumers with personalised, performance-driven retail media campaigns that deliver measurable results.
In-store screen advertising is now live in 3,000+ brick-and-mortar locations through in-store screen and retail technology partners.
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