MarketFully Acquires Social Element to Expand AI InContent Offering

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MarketFully, the global company in InContent Marketing, has announced the acquisition of a global social media agency, Social Element. 

This is part of Marketfully’s long-term strategy to grow its AI-powered InContent offering to include multilingual social content and engagement in branded communities, alongside multilingual web content.

“Social Element fits into the MarketFully platform and its suite of offerings seamlessly, both in terms of extending multilingual content strategies to social channels but also toward utilising AI to create better marketing outcomes for global social media,” said Evan Kramer, CEO of MarketFully. 

ALSO READ: MotionPoint Launches MarketFully, InContent Marketing Brand

“And now, thanks to this acquisition, we’re able to offer global social media services that not only assist with improved global discoverability of online content but also strengthens brands’ global social communities.”

This is the latest move in a series focused on bringing together capabilities under the MarketFully umbrella. 

In the last 12 months, the company has combined MotionPoint’s web localisation offering with additional investments in multilingual content marketing via Key Content, as well as AI-powered multilingual content transcreation and creation known as MarketFully.AI. 

The acquisition enables MarketFully to expand its services from multilingual web content into multilingual social content, strengthening online discoverability across brand communities on both web and social platforms. 

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Moreover, existing Social Element customers are now able to leverage the MF.AI platform, which provides further efficiencies from a content perspective.

“MarketFully has become a category leader when it comes to delivering culturally relevant marketing content on behalf of brands across the world,” said Rich Erickson, Co-Founder and Managing Director of Lightview Capital. 

“Their passion for creating innovative technologies to deliver effective multilingual content marketing strategies, as well as their ability to leverage Tier 1 customer relationships, aligns perfectly with Lightview’s goal toward building the market leader for organisations with multinational customers.”

Offering a full portfolio of social media services—from social strategy and social-first creative content to fan engagement, influencer management, and brand safety—Social Element has a reputation for helping brands worldwide facilitate meaningful connections with consumers. 

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The brand and its leadership team will remain intact post-acquisition as they continue to expand their value of offerings on a global scale. Tamara Littleton, Founder, will stay on as an advisor, with Ashley Cooksley as CEO. 

Linn Frost will serve as Chief Growth & Innovation Officer and Wendy Christie as Chief People Officer.

“Social Element started off as an idea, backed by intention and ambition, to help brands authentically create and nurture communities across a budding social space,” said Tamara Littleton.

“And now, more than two decades later, the agency I am so proud to have founded is helping global brands engage with millions of consumers across multiple social platforms. MarketFully shares in that very same mission, which is why I could not be more excited for us to join their fold.”

Terms of the deal were not disclosed.

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