INVIDI Launches New Solution to Cut Live TV Ad Delivery Costs
The new product, INVIDI Fuse, uses innovative client-side manifest manipulation (CSMM) to eliminate the prohibitive server costs associated with large-scale live events.
Topics
What to Read Next
INVIDI Technologies, the pioneer in addressable advertising technology, has announced a new solution that reduces the cost of delivering targeted ads on Internet-delivered live television.
The new product, INVIDI Fuse, uses innovative client-side manifest manipulation (CSMM) to eliminate the prohibitive server costs associated with large-scale live events.
While current industry standards like server-side ad insertion (SSAI) see costs skyrocket with viewership—making addressable ads during sporting events economically challenging—INVIDI Fuse flips the model.
ALSO READ: Fuse Media Scales Advertising Impact Through AMPLITUDE
Its unique architecture ensures cloud delivery costs remain flat regardless of audience size, making targeted advertising on Internet-delivered live TV not just possible, but highly profitable.
“Until now, the cost of technology has been the single biggest barrier to scalable addressable advertising on live TV,” said Prasad Sanagavarapu, INVIDI’s Chief Operating Officer.
“INVIDI Fuse shatters that barrier. We are enabling our clients to finally unlock the premium value of their live inventory, dramatically improve their margins, and offer advertisers precision targeting at a scale that was previously unimaginable. The market response has been overwhelmingly positive.”
ALSO READ: The Manifest Study Says Only 6 Per Cent of Small Businesses in US Focused on Retaining Customers
Key advantages of the INVIDI Fuse solution include:
- Radical Cost Reduction: Eliminates the variable, volume-based server costs of SSAI and significantly reduces CDN costs. Costs for the INVIDI decisioning engine are minimal and nominal.
- Unlimited Scalability: Advertising delivery is no longer constrained by SSAI capacity, making it ideal for the largest live sporting and entertainment events.
- Operational Simplicity: Requires only a single advertising manifest, streamlining operations and further reducing overhead compared to multi-manifest SSAI systems.
INVIDI Fuse seamlessly integrates with the company’s existing suite of advertising solutions, including delivery across live broadcast/linear, satellite, terrestrial, Android TV, and CTVs.
It is managed through the consolidated INVIDI Conexus platform and can be optimised alongside programmatic and direct sales channels via INVIDI Pulse.
ALSO READ: Demand for Video Content Gives Rise to YouTube Popularity in Gen Z
