Kochava Tackles AI Fatigue with Launch of StationOne
StationOne serves as an orchestration layer that helps individuals use AI as an extension of their work rather than a replacement, while removing the tedious data entry and management tasks that come with adopting new AI tools.
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Kochava has announced its new integrative AI layer, StationOne, a tool that organises and manages AI-powered chats, knowledge collections and pre-prompts in one easy-to-use workspace. The tool can connect to any AI model and even custom models to create one integrative hub for day-to-day roles.
StationOne acts as an orchestration layer that empowers individuals to deploy AI as a human extension, not a replacement and eliminates the laborious data entry and management processes workers experience as they fold new AI tools into their workflows.
Anyone in the marketing ecosystem can now connect external data sources and tools with any large language model and utilise pre-prompt templates to deliver seamless results.
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“Propping up the sea of AI tools purporting to streamline processes are the workers experiencing tech fatigue, particularly when it comes to AI,” said Charles Manning, CEO at Kochava. “Now, time spent managing AI tools and assistants is ultimately time wasted.”
“As we ramp up towards 2026, almost every tool in the marketer’s workflow is now AI-backed. Where many fall though, is in their nature to force users to work with all their tools in silos.”
“Instead, StationOne acts as a connector for your existing day-to-day tools with the capabilities of an LLM added in to seamlessly handle the work of prompting and entering data. It enables individuals to work in cohesion with AI seamlessly.”
Charles Manning added, “The result is AI actually handling the repetitive parts of work and not just shifting it elsewhere. Before you have to even ask, it orchestrates the action points based on your teams internal discussions and produces and updates the weekly activity report without the prompting and data entry.”
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“In doing so, we’re ensuring that the creativity of work is restored to the people driving change. This is the next step in realising the potential workplace benefits of agentic AI.”
For end-users, StationOne eliminates context switching and means less time is spent managing multiple tools. It also enhances decision-making by enabling access to multiple perspectives at once to make more informed, strategic choices.
The application enables artificial intelligence models to run directly on a user’s own desktop instead of relying on remote servers. This approach enhances privacy by keeping data local and adhering to strict privacy and compliance standards while simultaneously improving performance by reducing latency.
“The result is less time on tool management and more time on impact,” Manning continues. “Now, generative AI can answer your next need before you even have to ask.”
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