Bloomreach Launches Personalized Media In-Grid

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Bloomreach, the agentic platform for personalisation, has introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces — powered by its AI-powered solution Bloomreach Discovery and amplified through its marketing and conversational shopping solutions. 

The feature changes traditional product-listing pages into dynamic, story-driven experiences—showcasing Bloomreach’s connected suite. Personalized Media in-Grid brings the compound value of the platform to life, uniting placement, personalisation, and conversation inside the shopping journey.

Today’s product-listing pages are largely static and transactional. Personalized Media in-Grid changes that by allowing retailers to insert videos, images, buying guides, seasonal promotions, and cross-sell messages seamlessly between products on search and category pages. 

With intuitive slot selection, in-context preview, audience targeting, and scheduling capabilities, merchandising teams can manage and optimise content at scale—without ongoing engineering support after the initial integration.

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“The modern shopping journey isn’t linear—it’s a blend of discovery, education, and inspiration,” said Jordan Roper, General Manager and VP of Product, Bloomreach Discovery. 

“Product grids shouldn’t just display items; they should guide, educate, and connect with shoppers through relevant, personalised stories. Personalized Media in-Grid turns every grid into a moment of engagement.”

The solution enables merchandisers to:

• Blend storytelling with commerce: Insert rich media, buying guides, promotional banners, and cross-sell content directly into product grids at specific slots.
• Manage content at scale: Apply rules globally across queries or categories, preview in context, and schedule campaigns—no ongoing dev work required after setup.
• Target specific audiences: Deliver tailored messages by integrating with Bloomreach Engagement for segmentation and 1:1 personalisation, and with Bloomreach Clarity for conversational experiences.
• Measure impact: Track performance through Discovery’s built-in analytics and extend reporting through Engagement dashboards.

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