Marketing Architects, New Engen Partner to Bridge TV–Digital Gap
The partnership between Marketing Architects and New Engen supports marketers in closing that gap, combining strengths in digital media, creative, and consulting with national-scale TV capabilities.
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All-Inclusive TV agency Marketing Architects has announced a partnership with New Engen, a digital marketing agency. New Engen joins a roster of strategic partners working with Marketing Architects to help brands build more connected, full-funnel campaigns.
As marketing leaders look to better align their brand and performance efforts, the gap between TV and digital has become harder to ignore. This partnership supports marketers in closing that gap, combining strengths in digital media, creative, and consulting with national-scale TV capabilities.
New Engen brings experience managing over $1 billion in media spend. The agency helps brands scale by combining media strategy with hands-on execution and a commitment to marketing effectiveness.
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“Marketing effectiveness depends on aligning brand and performance, not treating them as tradeoffs,” said Heather Johnson, Sr. Director of Strategic Partnerships at Marketing Architects.
“Our partnership with New Engen supports that goal by connecting strategies across TV and digital so campaigns work harder at every stage.”
Kevin Goodwin, SVP Strategy and Growth at New Engen, said, “The days of treating TV as a brand channel and digital as a performance channel are over. This partnership is about collapsing that divide and designing campaigns that perform from awareness to conversion.”
The partnership reflects Marketing Architects’ ongoing work to expand collaboration with brands that share a commitment to performance, creativity, and lasting marketing effectiveness.
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