Sitecore Launches SitecoreAI, AI-Driven Digital Experiences Platform
SitecoreAI is a composable SaaS platform featuring the new Agentic Studio and ready-made AI agents that help power real-time personalisation, engagement, and conversion across every channel.
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Sitecore has announced SitecoreAI, a next-generation digital experience platform that puts artificial intelligence at the centre of marketing.
As customer journeys shift from static search to AI-driven discovery, SitecoreAI helps brands move with their audiences in real-time – making every interaction feel personal, connected, and perfectly timed.
Built on the foundation of Sitecore XM Cloud, SitecoreAI unifies content, data, and personalisation in a single, composable SaaS platform designed to optimise as teams work – helping marketers launch faster, spend smarter, and improve performance through AI-enabled workflows.
At its core is the Agentic Studio, a workspace where marketers and AI collaborate to plan, create, and personalise experiences.
The Agentic Studio debuts with 20 AI-powered agents that automate complex workflows from campaign planning to content migration, production and testing – and gives marketers and their agency partners the flexibility to design their own agents and flows using simple visual tools with no coding required.
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Within the Agentic Studio, Agentic Flows orchestrate multi-step personalised campaigns from briefing and experimentation through publishing and optimisation, keeping teams aligned with full visibility.
Spaces enable real-time collaboration between people and AI, turning disconnected tools into a coordinated system that supports continuous improvement through feedback and insights.
“We’re living in the world beyond the website,” said Eric Stine, Chief Executive Officer at Sitecore. “Discovery is no longer driven by search; it’s powered by attention.”
“Brands earn that attention in social media feeds and AI-generated summaries when they show up in the right moment with the right message. SitecoreAI gives marketers the platform to do exactly that, creating personalised experiences through a platform that learns as they work and helps them stay ahead of what’s next.”
Running on Microsoft Azure, SitecoreAI is the evolution of XM Cloud, unifying content management, customer data, personalisation, and search in one secure, scalable platform that adapts through configuration and human feedback.
For current XM Cloud customers, the upgrade is seamless – no migration required, full continuity of data, and instant access to the Agentic Studio and its pre-built AI agents.
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“Our partnership with Sitecore reflects how we approach innovation – thoughtfully, collaboratively, and at scale,” said Tim Dickson, Chief Digital and Information Officer at Regal Rexnord.
“SitecoreAI helps us unify dozens of brands under one digital experience — delivering consistent, personalised communication to customers everywhere we operate.”
Mary Ellen Grom, Executive Director, Global Marketing and Corporate Communications at AFL, said, “We’re excited about the potential of SitecoreAI to help our content teams create faster and smarter digital messages. This will produce content that’s efficient, relevant, and customer-centric across every channel.”
“By combining our online standards with data-driven insights, SitecoreAI empowers us to deliver personalised, high-quality experiences that strengthen engagement and measurable impact.”
Built on Sitecore’s governed AI framework, SitecoreAI ensures transparency, security, and compliance with emerging enterprise and regulatory standards.
SitecoreAI empowers marketers to launch campaigns in days, not weeks, personalise content at scale, and maximise the value of every asset, so teams can move faster and achieve measurable results.
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