Socialtrait Unveils AI-Powered Audience Simulation SaaS Platform
Socialtrait’s new self-serve platform allows marketing teams to test ideas and concepts, refine messaging and model crisis communications instantly
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Socialtrait, an AI-powered consumer insights platform, has announced the launch of its new SaaS self-serve solution, the AI-powered audience behaviour simulation engine designed to help marketing teams from mid-sized to enterprise level test, validate and optimise concepts, creatives, campaigns and messaging instantly.
Socialtrait’s proprietary technology is protected under a US Patent, covering its methods for generating synthetic data using computer-simulated personas and machine learning-based persona selection.
With consumer expectations shifting rapidly and marketing budgets under pressure, teams need a faster, more agile way to understand what drives shopper decisions without the long processes that take weeks or months.
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Socialtrait’s platform enables teams to:
- Simulate audience responses to campaigns, product concepts, creative assets and messaging in hours.
- Test ads, videos, packaging and product ideas before launch.
- Fine-tune messages across demographics and geographies.
- Run crisis simulations and explore audience segments at scale.
- Support early-stage strategy development, shaping ideas before late-stage optimisation.
“The market moves faster than conventional approaches can keep up,” said Vivek Kumar, Co-Founder and CEO of Socialtrait. “We built this platform to give marketing leaders, whether in small businesses or large enterprises, the confidence to make smarter decisions at the speed their audiences demand.”
“By combining lifelike AI communities with predictive testing, we deliver results that provide practical, adaptable insights.”
Socialtrait’s SaaS platform combines qualitative and quantitative insights within a single interface.
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Its proprietary Audience Behaviour Simulation Engine creates millions of AI agents trained on consumer behaviours, psychographics and industry models. These agents mimic how real people think, feel and behave, allowing teams to predict audience reactions with high accuracy.
“For decades, marketing teams have had to rely on gut instinct, small focus groups or surveys to predict how audiences will respond,” said Suraj Narayanan Sasikumar, CTO of Socialtrait.
“With Socialtrait’s new platform, they can simulate millions of AI agents that mirror their target audience, testing campaigns, messages and product ideas in real time.”
Gareth Lofthouse, Industry Advisor and Former Co-Founder of Financial Times Longitude, said, “Socialtrait’s AI communities are a game changer.”
“With traditional focus groups, having an interactive discussion with 100 or more people would be impossible. Socialtrait allows me to create AI communities that provide realistic comments and suggestions on every aspect of my campaign.”
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