Salesforce Signs Definitive Agreement to Acquire Apromore
The acquisition will bring Apromore’s domain expertise in process intelligence and optimisation directly into the Salesforce platform.
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Salesforce announced it has signed a definitive agreement to acquire Apromore, a provider of process intelligence software that helps organisations discover, simulate, and optimise business processes.
The acquisition will bring Apromore’s domain expertise in process intelligence and optimisation directly into the Salesforce platform.
This is a step in accelerating Salesforce’s innovation in agentic process automation, giving customers a unified, real-time view of how their business processes actually run across front, middle, and back office systems.
The acquisition of Apromore will provide a full spectrum of process intelligence capabilities that accelerate Salesforce’s agentic process automation vision:
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- End-to-End Process Visibility:
Apromore provides a comprehensive view of business processes across all systems and applications, including Salesforce and other critical enterprise business systems, reducing operational blind spots.
- Foundation for Agentic Automation:
Apromore’s capabilities will help accelerate Agentforce and Salesforce’s automation strategy by mapping business processes, unlocking opportunities for agentic automation and operational business improvements against KPIs.
- Measure and Optimise:
Apromore’s capabilities, including Process & Task Mining, Digital Twins & Simulation, and Root-Cause Analysis and Intelligent Compliance Assurance, will help customers actively measure process performance and simulate and test changes to predict outcomes and refine processes for continuous improvement.
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“Apromore gives customers the end-to-end visibility they need to understand how their business truly operates,” said Steve Fisher, President and Chief Product Officer, Salesforce.
“As our teams integrate Apromore into Salesforce, that insight will be critical to enabling our customers to unlock opportunities to measure, optimise, and automate through agentic process automation.”
Marcello La Rosa, CEO and Co-Founder of Apromore, said, “For over a decade, we have been dedicated to democratizing process intelligence through cutting-edge research.”
“Joining Salesforce is the ultimate acceleration of that vision. The majority of our customers already deploy our technology on Salesforce, and now, we can help enterprises around the world eliminate operational blind spots and drive measurable improvements at an unprecedented scale.
The acquisition is expected to close in the fourth quarter of Salesforce’s fiscal year 2026, subject to satisfaction of customary closing conditions.
