Algonomy Launches Active Content
Grupo Comercial Chedraui has worked with Algonomy to roll out Active Content, aimed at delivering meaningful, real-time content to its customers across channels like email, SMS, and WhatsApp.
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Algonomy has announced the launch of Active Content, a solution designed to help marketers leverage existing data sources in their organisation to create and dynamically deliver live one-to-one personalised content at the moment of engagement, also known as open-time personalisation.
Grupo Comercial Chedraui has worked with Algonomy to roll out Active Content, aimed at delivering meaningful, real-time content to its customers across channels like email, SMS, and WhatsApp.
Active Content enables marketers to create visually engaging and hyper-personalised dynamic content blocks by stitching together real-time input from multiple data source systems, such as product catalogues, customer profiles, loyalty programs, recommendation engines, or CSV files.
With a no-code, marketer-friendly interface, it eliminates traditional IT dependencies and allows teams to reduce campaign setup and launch times dramatically.
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“Today’s shoppers expect every message to be timely, contextual, and personalised. Active Content allows brands to deliver exactly that, at scale, while reducing campaign creation cycles from weeks to days,” said R Muthuraj, SVP – Strategic Accounts of Algonomy.
Rafael Orozco, Director of Marketing and CRM at Grupo Comercial Chedraui, said, “At Chedraui, we are strongly committed to understanding the needs of families to provide them with superior shopping experiences, as well as the best prices and an efficient product assortment.”
“Through technology such as Active Content, we are one step ahead in evolving the way we connect with customers. Now we can personalise every interaction in real time, ensuring that our messages are not only timely and relevant, but also truly match the needs and preferences of each of our customers.”
“Thanks to the adoption of Algonomy, the marketing team will have the tools at their fingertips to move faster, innovate continuously, and strengthen customer loyalty across all digital touchpoints.”
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With this implementation, Grupo Comercial Chedraui plans to take its value proposition to the next level. Thanks to omnichannel hyper-personalisation, the company will be able to enhance the creation of experiences and emotional connections.
Key Capabilities of Active Content:
- Creates one-to-one personalised visuals by enabling data mashup across multiple sources, such as CDP, CRM, recommendation engines, CSV files, etc.
- Generates real-time personalised content dynamically at the moment of engagement (open-time personalisation).
- Connects seamlessly with existing marketing technology stacks.
- Empowers marketers with a no-code drag-and-drop interface to design campaigns effortlessly.
This implementation represents a significant collaboration between Grupo Comercial Chedraui and Algonomy, bringing their shared vision of scalable, real-time personalisation to fruition. It highlights their ability to extend AI-driven personalisation seamlessly across multiple marketing channels efficiently.
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