Just Eat Takeaway.com: Partnerships that Fuel Convenience
Discover how Just Eat Takeaway.com fuels convenience through AI-powered personalisation, retail and sports partnerships, and creative brand storytelling.
Just Eat Takeaway.com has grown into one of the leading food delivery platforms worldwide with 362,000 partners in 17 countries, serving millions of customers daily. Its growth is marked by a clear focus on partnerships, innovation, and brand creativity that extend beyond food delivery.
Through strategic alliances and bold campaigns, the company positions itself as more than just a takeaway service. Instead, it reflects convenience, cultural relevance, and personalised customer engagement, all designed to integrate into modern or Gen Z lifestyles.
In a recent partnership with RIVR, Joerg Gerbig, Chief Operating Officer, Just Eat Takeaway.com, said, “Our vision is to empower everyday convenience, and we believe automation is an important driver in bringing that vision to life.”
That vision comes to life through three major pillars of disruption: AI-powered personalisation, expanded partnerships, and creative storytelling.
AI-Powered Personalisation with Rokt
By partnering with Rokt, Just Eat Takeaway.com is harnessing the power of artificial intelligence to personalise customer interactions. This technology enables the platform to deliver highly relevant post-purchase messages, offering tailored promotions and services across its wide ecosystem.
With over 82 million active customers, personalisation at this scale is transformative. This not only enhances user experience but also opens new revenue streams by connecting consumers to relevant offers. The move shows Just Eat Takeaway.com’s commitment to combining innovation with practical customer value.
Expanding Services Through Retail & Sports Partnerships
Convenience now extends beyond restaurant meals, with Just Eat Takeaway.com collaborating with retailers such as 7-Eleven, Asda, and One-Stop. These partnerships allow the company to deliver groceries and essentials, strengthening its role as a daily utility rather than an occasional indulgence.
The brand also invests in cultural partnerships, most notably with UEFA. Aligning itself with football fandom reinforces visibility during high-profile events. By blending retail convenience with entertainment partnerships, Just Eat Takeaway.com ensures relevance in both everyday life and shared cultural moments.
‘Joy of Everyday’ Campaign – Shifting Brand Narrative
The ‘Joy of Everyday’ campaign, developed by McCann London, signals a creative shift for Just Eat Takeaway.com. Moving from the idea of “takeaway” to “everything,” the creative includes a series of nine captivating 20-second films, featuring animal characters who personify customer cohorts.
Inspired by Wes Anderson’s distinctive storytelling, the campaign captures a whimsical yet relatable lifestyle. It emphasises how Just Eat Takeaway.com services seamlessly fit into varied customer needs, whether food, groceries, or convenience items. This storytelling reinforces emotional connection and brand versatility.
Conclusion
Just Eat Takeaway.com’s journey shows that convenience today is more than quick delivery. It’s about being present in people’s daily lives in ways that feel useful, personal, and even joyful.
- Through AI, the brand delivers tailored experiences that make every interaction feel relevant.
- Through partnerships, it extends beyond restaurants into retail, groceries, and cultural moments like football.
- Through storytelling, it turns utility into emotion, reminding customers that everyday choices can carry joy.
This way, the company shows it’s more than just a delivery service. It’s part of everyday life, understanding how people live today and adding fun and practicality to their routines.
Hear from Soyinka Majumder, Head of Customer & Marketing Analytics, Just Eat Takeaway.com, at Unlocked: Mobile & App Growth Summit in Amsterdam.
