Rithum Introduces RithumIQ
RithumIQ powers outcomes across the commerce lifecycle, from product performance and catalogue optimisation to fulfilment strategies, predictive insights, and readiness for agentic AI discovery.
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Rithum, a global commerce solutions provider, has unveiled RithumIQ, the commerce AI engine operating at the core of its platform. As the core intelligence layer, RithumIQ uses its extensive commerce data set to turn the complexity of modern retail into practical, actionable insights.
From predicting which products will perform best on each marketplace to dynamically optimising fulfilment strategies, RithumIQ is already driving measurable results for thousands of brands and retailers.
Unlike experimental AI tools flooding the market, RithumIQ is proven, scaled, and embedded in the commerce workflows that matter most.
“AI is reshaping how commerce happens – not just assisting shoppers, but increasingly becoming the shopper,” said Ali Irturk, PhD, Chief Technology Officer at Rithum.
“With RithumIQ, we’re helping brands and retailers prepare for that future through data integrity and agentic-AI-ready infrastructure. Our platform ensures products are not only visible in these new AI-driven channels but recommended in real time with confidence.”
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RithumIQ powers outcomes across the commerce lifecycle, including:
- Product performance & profitability: Detecting hidden margin leaks across millions of SKUs and dynamically reallocating ad spend based on live profitability and conversion performance to maximise ROI.
- Catalogue & content optimisation: Transforming missing or inconsistent product attributes across millions of SKUs into channel-ready listings that are continuously optimised for maximum conversion.
- Smarter fulfilment: Recommending the best shipping fulfilment strategy in real time to reduce cost and improve delivery speed, factoring in carrier performance, cost, inventory location, and promised delivery dates.
- Predictive insights: Identifying trends early and anticipating demand shifts, then auto-optimising product content and attributes per channel audience.
- Optimised for Agentic AI discovery: RithumIQ enriches and standardises product content sent across marketplaces, variants, and fulfilment models to help ensure agentic AI recommends your products to shoppers.
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RithumIQ doesn’t just execute rules – it learns, adapts, solves problems in real time, and self-heals commerce operations.
“AI in commerce is most impactful when it translates complexity into clear, actionable recommendations and decisions,” said Sebastian Spiegler, PhD, Senior Director of Artificial Intelligence at Rithum.
“What I’m consistently seeing with clients is the need for cleaner product data, faster onboarding, and smarter insights that adapt in real time. Retailers and brands don’t need a flashy tool – they need intelligence that works tirelessly in the background, helping them make smarter decisions and maintain a strong customer experience.”
“That’s exactly where RithumIQ helps, allowing teams to stay focused on growth while the system manages the operational challenges.”
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