Cognizant Partners with Eagle Eye
Through the collaboration of Cognizant’s experience and engineering capabilities and Eagle Eye’s API-first and AI-powered loyalty and promotions platform, the partnership aims to solve some of the retail industry’s critical challenges.
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Cognizant has announced an industry partnership with Eagle Eye, a SaaS and AI company, to deliver real-time, personalised loyalty and promotions solutions at scale for enterprise businesses worldwide.
Through the collaboration of Cognizant’s experience and engineering capabilities and Eagle Eye’s API-first and AI-powered loyalty and promotions platform, the partnership aims to solve some of the retail industry’s most critical challenges.
Retailers today face declining customer engagement and legacy technology constraints that hinder real-time customer experiences. Together, Cognizant and Eagle Eye aim to address these challenges by enabling faster deployment of cutting-edge loyalty and personalisation solutions.
“We are thrilled to announce our new partnership with Cognizant,” said Caitlin Stephens, Chief of Staff, APAC at Eagle Eye.
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“This partnership aims at collaboration between Eagle Eye’s AI-powered loyalty and personalisation technology Cognizant’s global delivery capability, and deep industry expertise. We will be able to deliver scalable solutions to the world’s leading enterprise retailers – fast, enabling them to capitalise on the promise of true personalisation.”
Key benefits of the partnership:
- Faster time to value: Cognizant’s implementation experience, combined with Eagle Eye’s MACH-certified platform capabilities, aims to accelerate the delivery of scalable loyalty and personalisation solutions.
- Industry-specific optimisation: Tailored solutions for grocery, retail and hospitality sectors, leveraging Cognizant’s domain knowledge and Eagle Eye’s flexible architecture.
- Advanced analytics integration: Cognizant’s Gen AI capabilities aim to enhance Eagle Eye’s infrastructure for targeted campaigns.
- Omnichannel experience: Seamless integration of Eagle Eye’s digital platform with store operations, martech, and cloud infrastructure helps enable a personalised experience for customers at every step of the journey.
- Data security and compliance: Integrating Cognizant’s AI and Analytics (AIA) capabilities with Eagle Eye’s infrastructure provides an approach designed to support adherence to data privacy regulations through encrypted data handling and audit trails.
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“Eagle Eye plays a strategic role in Cognizant’s broader retail ecosystem, bringing together leading solutions to deliver end-to-end capabilities at scale and speed for clients,” said Rob Marchiori, ANZ CEO at Cognizant.
“Building on successful joint engagements across Australia and New Zealand, the global expansion of this partnership strengthens our ability to deliver AI-powered loyalty solutions designed to help retailers embrace the future of shopping, enhancing service interactions, maximising customer loyalty, and meeting evolving customer expectations.”
Hugo Harris, Consumer Leader at Cognizant ANZ, said, “We are excited to partner with Eagle Eye to help retailers unlock the full potential of personalised loyalty.”
“By combining Cognizant’s deep expertise in retail consulting and digital transformation with Eagle Eye’s industry-leading solutions, we’re helping retailers shift from legacy loyalty systems to a platform that enables hyper-personalised, real-time marketing powered by AI, that aims to drive top-line growth and operational efficiency.”
“Together, we’re delivering future-ready solutions that integrate seamlessly with retail systems to enhance customer loyalty and engagement.”
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