Attio Raises $52M Series B to Scale AI-Native CRM
This investment will accelerate Attio's mission to build an AI-native CRM that understands every customer and gives teams the power to build their go-to-market systems exactly as they need, at scale.
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Attio, the AI-native CRM, has raised $52 million in Series B funding. The round was led by GV (Google Ventures), with participation from existing investors Redpoint Ventures, Balderton Capital, Point Nine, and 01A.
Attio has raised $116 million to date. This investment will accelerate Attio’s mission to build an AI-native CRM that understands every customer and gives teams the power to build their go-to-market systems exactly as they need, at scale.
“CRM is one of the most important categories in B2B, but it’s been stuck in the past,” said Nicolas Sharp, CEO and Co-Founder of Attio.
“AI-native CRM needs a completely different foundation — one that allows you to truly understand every customer, take action fast, and gives you the freedom to build the exact go-to-market systems you need at scale. That’s what we’re building with Attio, and this funding will allow us to accelerate our vision.”
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CRM has long been central to B2B software, but its underlying design has not kept pace with modern business needs. This has pushed many core go-to-market functions outside the system, creating a fragmented landscape of point solutions that companies integrate at significant cost.
The result is rigid systems, costly integrations, and slow innovation. That is starting to change, driven by two major shifts:
- AI is exposing the limits of legacy architecture. Today’s CRMs were built for a world of static workflows, manual data entry, and human-only operators. Bolting AI onto those foundations can automate tasks, but it can’t remove the structural constraints.
- AI is empowering a new generation of go-to-market builders and leaders. They’re building alongside AI, creating in days what once took months, and are no longer constrained by vendor roadmaps or 12-month rollouts.
“Today’s go-to-market builders expect platforms that they can shape to fit their vision, not rigid systems they’re forced to work around,” said Alexander Christie, CTO and Co-Founder of Attio.
“To truly capture the opportunities AI creates in CRM, it has to be deeply integrated into the architecture of the platform, not just bolted on as an afterthought. Retrofitted solutions will always be less effective because the foundations of legacy CRMs weren’t designed for the scale, autonomy, and extensibility that AI demands.”
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Attio is designed on a new foundation with AI-native components that allow teams to create GTM systems suited to their specific needs. These core elements form the basis of next-generation software and are fundamental to any AI-native CRM:
- Native data ingestion – clean, real-time GTM data from every source, unified in one place — no duplicates or stale records.
- Intelligent workflow engine – automation that scales across systems and teams, end-to-end.
- Programmable surfaces – APIs, SDKs, and natural language interfaces for building applications, features, integrations, and workflows directly inside the CRM.
- Agent collaboration – designed for humans and AI to operate together across every GTM process.
- Granular permissions – fine-grained access control across users, data, and AI agents.
- Predictive intelligence – context that continuously learns and surfaces the right insights and actions at the right moment.
With its Series B funding, Attio plans to expand engineering, speed up product development, and work towards its goal of building a CRM for the next generation of go-to-market—one that provides full customer understanding, adapts to any team, and can be shaped to fit each business.
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On the engineering side, Attio will invest heavily in R&D to ship product faster than ever before, with a focus on advanced agent collaboration, granular permissions, and predictive intelligence.
On the go-to-market front, the company will double down on reaching the new generation of GTM builders — giving them the freedom to build and deploy the exact tools they need, without waiting for vendor roadmaps or long implementation cycles.
As part of the round, Michael McBride, General Partner at GV and former CRO of GitLab, joins Attio’s Board of Directors, bringing deep expertise in scaling one of the most successful software companies of the last decade.
“It’s been 25 years since the last major platform shift in CRM, one of the largest software markets. Attio has the AI-native architecture, vision, and rapid customer growth to define the future of CRM and go-to-market software,” said Michael McBride, General Partner at GV.
“For decades, innovation in go-to-market software was incremental and fragmented across countless point solutions. With the ability to build, automate and extend directly in the platform, Attio is the foundation for go-to-market for the AI era.”
