ActiveCampaign Unveils Square Loyalty Integration
The new solution enables businesses to automatically sync customer loyalty activity from Square directly into ActiveCampaign–enhancing visibility, personalisation, and marketing automation across locations.
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ActiveCampaign, an autonomous marketing platform, has announced the launch of its Square Loyalty integration, further expanding its partnership with Square to support food and beverage, retailers, salons, and service-based businesses across the US, Canada, and Australia.
The new solution enables businesses to automatically sync customer loyalty activity from Square directly into ActiveCampaign–enhancing visibility, personalisation, and marketing automation across locations.
The integration is the latest addition to ActiveCampaign’s platform, designed to support franchise and multi-location operators. It builds on existing functionality that connects Square’s online and in-person payments to customer records and campaign activity within the ActiveCampaign HQ platform.
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With Square Loyalty and ActiveCampaign HQ working together, franchise owners and business operators can now:
- Track customer loyalty activity at scale with a custom object that logs every check-in, reward, and repeat visit.
- Personalise campaigns using real-time behavioural data, like order history and visit frequency.
- Drive repeat purchases with automations triggered by loyalty milestones or inactivity.
- Increase average order value by rewarding larger or more frequent purchases.
- Unify marketing across locations while still allowing for store-level customisation and reporting.
“Loyalty programs are essential for high-frequency industries like food and beverage, where building repeat business is key to long-term growth,” said Jason VandeBoom, Founder and CEO of ActiveCampaign.
“With this integration, businesses don’t just reward their customers; they unlock the ability to understand them, engage them with personalised content, and grow their revenue faster using the power of automation.”
By connecting loyalty insights directly to marketing automation, this integration addresses the widening gap between marketing potential and execution, turning loyalty data into a driver for personalised, scalable, and efficient customer engagement.
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Corporate and local marketing teams can immediately act on Square data through ActiveCampaign HQ. For example, teams can trigger automations that re-engage customers who haven’t purchased in 30 days, send location-specific promotions, or tailor loyalty offers based on a customer’s purchase behaviour–without writing a single line of code.
“The restaurant industry is more competitive than ever before, making building and maintaining authentic customer relationships a must,” said Ramsey Aweti, Head of Food and Beverage Partnerships at Square.
“That’s why Square and ActiveCampaign came together to seamlessly combine powerful loyalty programs with automated marketing workflows. This allows businesses to not just reward customers, but to create personalised experiences that drive repeat visits and lifelong regulars.”
With the launch of the Square Loyalty integration, ActiveCampaign fully supports Square’s online payments, in-store payments, and loyalty event data, giving franchise and multi-location brands a centralised view of customer behaviour across all their locations.
Outside of Square Loyalty, businesses can also connect Square and ActiveCampaign through the Model Context Protocol (MCP). MCP enables real-time actions based on customer data and predefined goals, allowing automated responses that enhance customer engagement and marketing efficiency.
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