Seismic Introduces Aura AI for Salesforce Agentforce
Seismic’s Aura AI integrates with Salesforce Agentforce to deliver real-time insights, personalised recommendations, and guided selling, helping revenue teams close deals faster and enhance customer engagement.
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Seismic has announced product advancements in its collaboration with Salesforce to change revenue teams’ operations in the age of AI.
Available through Salesforce’s AgentExchange marketplace, Seismic’s Aura AI can be integrated directly into Salesforce Agentforce, helping sellers and customer-facing teams boost productivity, shorten sales cycles, and deliver more value in every client interaction.
Seismic’s Aura AI complements Agentforce for Sales by surfacing relevant content recommendations and selling playbooks in the flow of work, while Agentforce nurtures leads, works deals, and uncovers upsell opportunities.
For revenue and go-to-market (GTM) leaders, these advancements mean more reps hitting quota, faster ramp for new sellers, and a better buyer experience across every touchpoint.
“Go-to-market teams don’t just need automation – they need AI that drives action and results. That’s what our expanded work with Salesforce delivers,” said Hayden Stafford, President and Chief Revenue Officer at Seismic.
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“With Aura AI embedded in Agentforce, revenue teams can access the intelligence and content they need to win right in their flow of work. We’re proud of the momentum we’ve built with Salesforce and look forward to delivering even more value to our joint customers in the months ahead.”
Seismic’s Spring 2025 Release brought new generative AI capabilities across the Seismic Enablement Cloud, with Aura AI at the centre. Within Agentforce, Aura AI empowers reps, sellers, and agents with:
- Real-time content recommendations based on customer profile, opportunity stage, and activity signals.
- Guided selling playbooks that adapt to the moment, directly inside Salesforce.
- Embedded enablement that eliminates tool-switching and surfaces next-best actions during live conversations.
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“Seismic was one of the first partners to move quickly to deliver innovative, enterprise-ready Agentforce solutions to enable agentic AI in the enterprise,” said Brian Landsman, CEO of AppExchange and Global Partnerships at Salesforce.
“Their continued investment in our ecosystem is a powerful example of how trusted partners like Seismic are helping global organisations unlock the full potential of Salesforce.”
Seismic and Salesforce’s joint customers are already seeing results from the Seismic and Agentforce integration. Across sectors such as ecommerce, business services, and enterprise software, joint customers report increased sales productivity, faster deal velocity, and stronger buyer engagement.
Looking ahead, Seismic and Salesforce are continuing to collaborate on the next wave of agentic AI: unlocking deeper interoperability between AI agents, platforms, and enterprise workflows aligned to Agentforce innovations.
Additionally, Seismic is planning to offer a Model Context Protocol (MCP) server on AgentExchange to empower scalable digital labour.
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