OpenX Integrates S&P Global Mobility’s Polk Automotive Solutions
Together with OpenX’s people-based identity graph and premium cross-inventory format, this partnership ensures better targeting accuracy and meaningful campaign results.
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OpenX Technologies, Inc., an omnichannel supply-side platform, has integrated with S&P Global Mobility’s Polk Automotive Solutions portfolio. This direct integration brings Polk’s measurement to the supply side, combining audience precision with supply path efficiency to deliver measurable outcomes for auto marketers.
With US automotive media ad spend projected to surpass $31 billion in 2025, OpenX — through the integration of Polk’s analytics solutions — empowers auto buyers to measure and optimise campaigns, delivering real-time attribution tied to actual vehicle transactions.
The integration incorporates Polk’s predictive audiences rather than relying on sample data or modelled assumptions. Together with OpenX’s people-based identity graph and premium cross-inventory format, this partnership ensures better targeting accuracy and meaningful campaign results.
With OpenXSelect, media buyers get high-fidelity offline matching, insights to optimise campaigns in-flight, and accurate closed-loop measurement and attribution across CTV, display, and out-of-home campaigns.
“Our mission is to deliver the industry’s best automotive insights and data that empowers our users to connect more effectively with their customers,” said Joe Kyriakoza, VP and General Manager, Polk Automotive Solutions at S&P Global Mobility.
“Integrating Polk’s automotive intelligence into OpenXSelect extends the reach and performance of Polk solutions, giving marketers the insights and scale needed to drive better business outcomes while streamlining campaign setup.”
Brian Chisholm, SVP of Strategic Partnerships at OpenX, said, “This integration marks a major milestone in delivering more advanced, higher-performing tools.”
“Supply-side targeting and curation are maturing rapidly. Targeting has been a key focus for us, and the ability to measure outcomes with Polk delivers significant advertiser value.”
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