Townsquare Forms Strategic Alliance with Renda Media
Townsquare will provide Renda Media with access to its digital expertise and resources through the partnership, focusing on tailored, data-led strategies that support local, regional, and national clients.
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Townsquare Media, Inc., a digital advertising and marketing solutions company, has announced a strategic digital advertising partnership with Renda Media, a local media company with a presence in six US cities (including Ft. Myers/Naples, FL; Jacksonville, FL; Pittsburgh, PA; Indiana, PA; Greensburg, PA; and Punxsutawney, PA) that do not overlap with Townsquare’s market footprint.
“We’re excited to partner with Renda Media to bring our market-leading digital advertising solutions to their expansive client base,” said Todd Lawley, President of Townsquare Ignite, the Company’s Digital Advertising Division.
“Our success stems from a deep expertise in leveraging our proprietary in-house programmatic platform and data-driven strategies to deliver measurable value.”
“Through this partnership, we look forward to equipping Renda Media with the tools, insights, and proven strategic approach needed to strengthen their digital capabilities and accelerate client growth.”
With the addition of Renda Media, Townsquare now works with six media partners, covering 19 additional markets that do not overlap with its existing footprint.
Through this partnership, Townsquare will provide Renda Media with access to its digital expertise and resources, focusing on tailored, data-led strategies that support local, regional, and national clients. This will help Renda Media expand its digital advertising business alongside its established broadcast operations.
“Years ago, I heard of a radio company that was getting more involved with the digital business. Through the years, I have watched and admired Townsquare as they grew their digital business into a media leader,” said Tony Renda, Sr., CEO of Renda Media.
“Renda Media is proud to announce our partnership with Townsquare. They bring years of digital experience, knowhow, and professionalism to this partnership.”
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