Manhattan Strategies, BV Strategies Unveil GEO Verified
GEO Verified combines deep human expertise with a disciplined, point-by-point methodology to surface every technical and content gap that can block generative engines from recalling a brand.
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Manhattan Strategies and BV Strategies have introduced GEO Verified, an audit and optimisation service created for the era of AI search.
As large language models reshape how buyers discover and evaluate brands, GEO Verified helps organisations protect sales opportunities, brand equity, and share of voice by ensuring their content is recognised and cited by the bots that now answer customer questions.
“For the past twenty-five years, search engine optimisation was the playbook for online visibility,” said Josh Vlasto, Partner at BV Strategies. “That playbook is outdated. Success now depends on whether the model recalls your brand at the exact moment of need. GEO Verified puts marketers back in control.”
GEO Verified combines deep human expertise with a disciplined, point-by-point methodology to surface every technical and content gap that can block generative engines from recalling a brand.
- 59-Point GEO Scorecard: Experienced analysts evaluate each site across seven dimensions of generative search, including semantic density, summarisation readiness, citation authority, modularity, tone alignment, structured data health, and source traceability.
- Secure US Team: All crawls, code reviews, and remediation plans are completed by full-time analysts working from secure offices in the United States, never outsourced.
- 14-Day Turnaround: Within two weeks, clients receive a detailed score and prioritised action plan, and then the GEO Verified team fully implements every recommended fix.
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Generative AI has moved from novelty to necessity, reshaping discovery, evaluation, and conversion. For example:
- Buyer behaviour has already shifted. Forrester reports that nine in ten B2B buyers now use generative AI tools such as ChatGPT and Perplexity at multiple points in the purchasing process, often before visiting a vendor’s site.
- Clicks are disappearing. Bain & Company finds that 80% of consumers rely on zero-click AI summaries for at least 40% of their searches, cutting organic traffic by up to 25%.
- AI answer boxes convert. Microsoft data shows that ads and links surfaced inside Copilot deliver click-through rates 69% higher and conversion rates 76% higher than traditional search ads.
Together, these shifts mean that if a brand is not being referenced by the models, it risks losing revenue, credibility, and market mindshare. GEO Verified pinpoints exactly where a site falls short, then supplies a step-by-step remediation plan so marketers can:
- Increase recall by ensuring LLMs can crawl, parse, and remember the brand’s key assets.
- Strengthen authority by aligning tone, citations, and structured data so AI systems treat the brand as a trusted source.
- Maintain discoverability by keeping pace with rapidly evolving model updates through periodic re-audits and on-call support.
“Gen AI answers draw from sources they trust, and trust is engineered. Our cross-disciplinary team of developers, content strategists, and data scientists codes that trust into every page so language models can cite our clients with confidence,” said Max Morgan, Principal at Manhattan Strategies.
“When the conversation changes from ten blue links to a single AI response, we make sure that response carries your brand’s voice.”
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