Botify Expands its AI Agents and MCP Server Integration
Botify’s new AI agentic capabilities give brands the advantage of speed, enabling optimisation at scale and driving meaningful visibility across both traditional search and AI-powered discovery platforms.
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Botify, a provider of AI-driven search optimisation tools for SEO and Generative Engine Optimisation (GEO), has announced expanded platform capabilities and service offerings, including new AI agents and MCP (Model Context Protocol) server integration.
These updates connect Botify’s data with other agents to support holistic workflows, while empowering resource-constrained teams to build efficient processes and immediately act on opportunities to boost their search visibility.
AI platforms, agentic technology, and traditional search indexes are changing how and where consumers, bots, and agents discover brands. Search is being reinvented and rebuilt in real time by AI engines like ChatGPT, Perplexity, Claude, and Google, with companies under pressure to grow fast, show results, and stay visible.
“Our philosophy prioritises meaningful results through automation and effectiveness, building a set of solutions that not only informs but acts, enhancing how quickly they see results and scale impact for companies,” said Adrien Menard, Co-Founder and CEO at Botify.
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“With these innovations, we’re accelerating the shift from human-only optimisation to agentic workflows, laying the foundation for tomorrow’s hybrid teams of humans and AI agents working in tandem.
“We’ve been leading the way in AI and automation for years, and this marks a major milestone in our continued mission to help companies be found wherever consumers, bots, and AI agents are.”
“The future of search will be powered by hybrid teams where humans and intelligent agents work side by side to accelerate brand visibility, ROI impact, and sustained growth.”
Built for both global enterprises and growth-focused companies, Botify’s new agentic capabilities, technical workflows, and service offerings give brands the advantage of speed, enabling optimisation at scale and driving meaningful visibility across both traditional search and AI-powered discovery platforms.
The latest release includes:
- Expansion of AI Agents: Botify has introduced new conversational agents designed to help brands better understand and improve their search performance. Botify Assist, the platform’s AI copilot, helps marketers navigate website data, surface recommendations, and take direct actions.
- MCP Server Integration: The new MCP server allows teams to connect Botify data with other tools or integrate their own agents within the Botify environment. This supports more connected workflows by enabling additional context from other systems, helping teams streamline tasks and reduce data silos.
- AWS Partnership: Botify has joined the AWS ISV Accelerate (ISVA) Program to bring its leading AI technology to Fortune 100 companies and help them get discovered in AI Search. Botify customers can now use their software purchases to fulfil their AWS commitments.
- Botify Growth Offerings: New service offerings have been built to help level the playing field for growth-focused companies. By combining AI-powered technology with expert-led services, Botify supports in-house teams at scale with a fully managed solution for companies without a dedicated search team.
With these updates, Botify aims to help customers work more efficiently, improve search visibility, and achieve measurable results more quickly.
