Fubo Launches Programmatic Pause Ads on CTV
Programmatic pause ads on CTV provide advertisers with greater flexibility, precise targeting, and enhanced viewer engagement through interactive ad formats on premium streaming content.
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FuboTV Inc. has announced the availability of programmatic pause ads. Fubo offers this ad format in a programmatic biddable environment, powered by ClearLine, Magnite’s self-service buying solution.
Fubo now supports both programmatic guaranteed (PG) and biddable private marketplace (PMP) pause ad executions. Advertisers can benefit from increased flexibility in how they transact pause ads with the coveted features of programmatic transactions, including precise audience addressability and post-campaign analytics.
This latest version of pause ads is part of Fubo’s continued ad innovation. Pause ads were first introduced last year as part of a group of interactive CTV ad units. The ad appears a few seconds after a viewer pauses the content stream and disappears when the stream resumes.
These pause ads can include a QR code for added engagement.
“Fubo is proud to have a long history of market firsts and offering pause ads programmatically is the next phase of advancing our ad innovation,” said Jennifer Hess, VP, Global Ad Operations, Fubo.
“The excitement around interactive ad formats like pause ads has only increased and now brands have more flexibility to activate against our robust lineup of live sports, news and entertainment content. Programmatic pause ads for CTV are a game changer and we’re eager to introduce them on our platform.”
“Fubo’s launch of programmatic pause ads marks a meaningful step forward for innovation in CTV advertising,” said Chris Signore, Group VP, Business Development, Magnite.
“We’re proud to power this first-to-market opportunity with Fubo, helping brands drive deeper engagement during premium streaming moments.”
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