Invoca Announces the Acquisition of Symbl.ai
By integrating Symbl.ai technology, Invoca will help customers drive efficient growth by blending AI-powered engagement with rigorous, real-time measurement to meet buyers where they are.
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Invoca has announced that it signed a definitive agreement to acquire Symbl.ai, an AI-driven human intelligence platform. The deal brings Symbl.ai’s set of AI capabilities into the Invoca platform, pushing companies to drive revenue through a modern buying experience that leverages the best of digital, AI and human touch.
“AI is upending the worlds of advertising, commerce, and the contact centre, completely disrupting how brands have learned to operate in the digital era. In combining Symbl.ai’s cutting-edge AI technology and Invoca’s decade-long record of AI leadership, we are empowering forward-leaning brands to deliver the seamless buying journey of the future,” said Gregg Johnson, CEO of Invoca.
“By blending digital speed, AI precision, and human empathy, brands gain richer personalisation, faster resolutions, and measurable lifts in satisfaction and conversion. This orchestration frees teams to focus on the creativity and trust that power memorable buying journeys and drive efficient revenue growth.”
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Symbl.ai’s Impact on Invoca
- By integrating conversational SMS and AI voice agents, Symbl.ai helps Invoca deliver more cohesive CXs. These tools complement digital and human touchpoints, making self-service options more effective and improving overall conversion rates.
- In the contact centre, Symbl.ai provides agents with real-time conversational insights. This allows them to respond with greater context and understanding, helping build trust and ensuring each conversation is more productive and meaningful.
- Symbl.ai applies agentic AI to streamline workflows not only within Invoca but also across integrated third-party platforms. This improves team productivity and sharpens every stage of the buying journey, ultimately contributing to better outcomes.
Symbl.ai, under the leadership of Co-Founders Surbhi Rathore and Toshish Jawale, has built advanced AI that captures the subtleties of human conversations across channels, including voice, video, and text.
Symbl.ai’s LLM, trained on human dialogue, unlocks a new class of conversation insights so digital and AI systems can seamlessly hand off context to agents in the moments that matter. By integrating Symbl.ai technology, Invoca will help customers drive growth by blending AI-powered engagement with rigorous, real-time measurement to meet buyers where they are.
“Just as brands were settling into a digital-first world, generative AI is flipping the script on how people search, discover, and make buying decisions—thanks to conversational engines and real-time, AI-guided interactions,” said Ian Jacobs, VP and Lead Analyst at Opus Research.
“The companies that pull ahead will pair generative models with agentic AI that orchestrates every step of the buyer journey. Invoca’s move to acquire Symbl.ai does just that, equipping brands to steer conversations, elevate CX, and turn engagement into measurable revenue.”
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