Aarki Launches Encore
Encore fuses attributed data, unattributed signals, and real-time ad call overlays to minimise media waste and maximise campaign efficiency.
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Aarki announced the launch of Encore, a machine learning platform built to deliver full-funnel growth and performance for mobile marketers. Designed for smarter user acquisition and retention, Encore combines dynamic targeting, continuous model evolution, and SKAN 4-ready optimisation.
Encore has a privacy-first framework that supports both User Acquisition (UA) and Retargeting (RT) across iOS and Android, unlocking powerful synergies for sustainable growth and long-term user retention.
Powered by Aarki’s proprietary AI infrastructure — including over 1,000 owned and operated servers and the ability to process six million queries per second – Encore fuses attributed data, unattributed signals, and real-time ad call overlays to minimise media waste and maximise campaign efficiency.
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Encore’s Key Advantages:
- Smarter Targeting: Builds high-precision audience segments using full-spectrum data, including unattributed MMP data and real-time ad signals.
- Full-Funnel Intelligence: Unifies UA and RT strategies for higher in-app user lifetime value.
- Continuous Learning: Deep neural networks recalibrate real-time models based on live performance signals.
- SKAN 4-Ready Optimisation: Future-proof targeting and down-funnel optimisation for a privacy-centric mobile ecosystem.
“At Aarki, we believe the future of mobile marketing belongs to platforms that unify performance and privacy. With Encore, we’re delivering a full-funnel solution that empowers mobile app marketers to grow smarter — from acquisition to retention — while thriving in a privacy-first world,” said Aman Sareen, CEO of Aarki.
“Encore isn’t just an evolution; it’s a foundational shift in how the industry approaches intelligent, responsible advertising.”
Encore also offers an in-house creative studio for real-time ad strategy and performance. By embracing continuous learning, dynamic audience creation, and cross-lifecycle optimisation, Encore helps brands in growth while building long-term user trust.
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