Taboola Grows Gannett Ties to Power Realize Ad Platform
Realize allows advertisers to tap into display and even more parts of Taboola’s large network of publishers, apps and OEMs.
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Taboola, a global provider of delivering performance at scale for advertisers, announced an update to its long-term partnership with Gannett Co. Inc., a diversified media company with expansive reach across the US.
Since 2013, Taboola has partnered with Gannett by powering recommendations across Gannett’s digital properties. Now, as part of Taboola’s expansion beyond native and into performance, Taboola has deepened its partnership with Gannett to offer performance advertisers access to display inventory on Gannett properties with Realize.
For the first time ever, Realize allows advertisers to tap into display and even more parts of Taboola’s large network of publishers, apps and OEMs. Realize is powered by an AI performance engine that finds the best opportunities for campaigns across Taboola’s network of trusted publishers and apps.
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This AI performance engine is powered by the unique data advantage of Taboola’s code-on-page integrations with publishers, giving it a signal unlike any other open web platform to use when optimising and placing ads.
“We’re proud to work closely with Taboola and look forward to expanding our relationship further through Realize,” said Tim Wolfe, Senior Vice President of Revenue Operations at Gannett. “Our long-standing collaboration has shown them to be a strategic partner across the board, driving audience development, engagement, and monetisation.“
“We’ve had a long and productive history working with Gannett, partnering closely for mutual growth,” said Adam Singolda, CEO of Taboola.
“Through this expanded partnership, we’re providing performance advertisers with greater access to drive results on trusted sites, using Realize. Our deepened partnership with Gannett is yet another proof point of how we’re combining the best first-party data, AI, and distribution capabilities that performance advertisers need.”
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