Ordergroove Launches Ordergroove Experiments
With Ordergroove Experiments, brands can set up, test, and refine any subscription promotional strategy—ensuring every promotion drives healthy unit economics.
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Ordergroove, the provider of subscription solutions for brands and retailers, unveiled Ordergroove Experiments, their newest innovation that combines its flexible promotions with A/B testing. Brands adopting this new functionality are already driving up to 10% more subscription revenue with each test.
In researching innovative new ways to deliver growth, Ordergroove found that 91% of brands aren’t testing subscription promotions despite this being one of the biggest levers that can drive up to 54% more recurring revenue.
Most solutions offer limited support for subscription-specific promotion testing, instead prioritising low-impact use cases and relying on tools so complex that many brands abandon testing altogether. Furthermore, efforts often focus on vanity metrics like clicks or acquisition rather than what matters most: lifetime value and profitability.
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Now, with Ordergroove Experiments, brands can set up, test, and refine any subscription promotional strategy—ensuring every promotion drives healthy unit economics. As the only solution designed to optimise subscription promotions for bottom-line profitability, Ordergroove offers unparalleled analytics that connect every test back to lifetime value (LTV).
“A/B testing our promotions tripled our subscription enrollment rate,” said Rachel Cutchin, Director CRM at Kate Somerville Skincare. “We’re now tracking the long-term impact on lifetime revenue to ensure the growth remains profitable and early results are showing a 250% lift in Lifetime Revenue (LTR) per visitor.”
With customer acquisition costs (CAC) rising, brands can’t afford to make gut-driven promotion decisions. Growth-at-any-cost is no longer sustainable—brands must prioritise profitability and retention to fuel long-term success.
“At Ordergroove, we empower customers to evaluate business strategies based on what is going to maximise impact for the business,” said Eric Andrews, VP of Growth at Ordergroove.
”As strategic partners focused on our customers’ bottom lines, we help them make data-driven decisions that drive lasting, profitable growth rather than chasing costly vanity metrics.”
Promotions and retry testing are just the beginning for Ordergroove as they plan to rapidly expand into new testing use cases that will further unlock profitable growth for brands and retailers.
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