Qloo, JCDecaux Deliver Hyper-Localised DOOH Campaigns
The addition of Qloo's taste data to JCDecaux's digital platform is designed to help advertisers get better results from campaigns run across digital OOH network.
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Qloo, an AI provider for identifying and predicting consumer preferences, announced the expansion of its strategic partnership with JCDecaux, among the world’s largest out-of-home (OOH) advertising companies.
Since 2020, JCDecaux has used the power of Qloo’s Taste AI™ technology to plan hyper-localised OOH campaigns that captivate audiences. Now, that same consumer taste intelligence has been integrated directly into JCDecaux’s Data Management Platform (DMP), Displayce, to help determine the ideal placement for clients’ digital ads.
The addition of Qloo’s taste data to JCDecaux’s digital platform is designed to improve audience targeting, increase ad relevance, and help advertisers get better results from campaigns run across JCDecaux’s expansive digital out-of-home (DOOH) network.
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Qloo combines diverse sources of consumer data — such as anonymised purchase histories and exclusive, first-party user-inputted interests — with precise location intelligence to form unique heatmaps of consumers’ tastes for different brands, entertainment, travel destinations, restaurants, and more. This hyper-localised understanding of cultural affinities powers JCDecaux’s DMP with a detailed view of consumer interests street-by-street.
As a result, advertisers can more effectively, and automatically, target campaigns to specific panels and billboards based on the cultural preferences of nearby consumers.
“True optimisation in OOH advertising is challenging without a full picture of consumer tastes, often causing brands to miss key audiences or overspend in crowded, low-ROI ad spaces,” said James Alger, Co-Founder and COO of Qloo.
“Qloo’s Taste AI empowers JCDecaux to understand consumer preferences block-by-block within micro-neighborhoods worldwide. We’re excited to continue to help JCDecaux deliver more nuanced intelligence that drives the most effective and efficient digital outdoor campaigns for their clients.”
Qloo’s API stands out by going beyond limited targeting demographics, like footfall and census data, and instead taps into an interconnected understanding of a consumer’s preferences and behaviors.
Its proprietary AI understands consumers’ feelings toward over three billion cultural entities—brands, books, hotels, music, TV shows, and more—allowing brands to refine their geolocation strategies and empowering them to find untapped audiences or hyper-personalise messages to existing ones.
