Limelight Inc. Partners with Airtory
With Airtory’s advanced creative technology, these ad units can be seamlessly deployed across multiple platforms.
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Limelight Inc. is a global provider of programmatic advertising, offering a white-labeled platform used by hundreds of ad networks, agencies, and publishers to drive profitability and performance. Limelight announced a new partnership with Airtory, an innovative creative technology platform, as part of its continuous dedication to provide best-in-class programmatic solutions that help maximise the potential of its partners.
This collaboration will enable Limelight to provide its clients with a dynamic suite of Rich Media Creative Units, designed to enhance engagement and performance across digital campaigns.
Through this partnership, Limelight clients will gain access to a diverse array of high-impact ad formats, including Animated, Interactive, Native, Skins, In-Banner Video, and Social Display. These creative units are engineered to drive deeper audience interaction and maximise brand visibility.
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With Airtory’s advanced creative technology, these ad units can be seamlessly deployed across multiple platforms, delivering exceptional user experiences and superior campaign results, Airtory’s High Impact units have delivered an impressive boost in engagement rates and sales volumes – delivering up to a 50% higher CTRs and doubling ROAI, compared to standard IAB formats.
“We’re excited to partner with Airtory to offer our clients next-generation ad formats that will take engagement to new heights. Rich Media has been proven to deliver higher attention and more meaningful interactions with online users,” said David Nelson, CEO at Limelight.
“This collaboration opens up innovative storytelling possibilities for brands, higher incremental revenues for publishers, while delivering better user experience.”
Craig Mytton, CRO at Airtory, added, “Through our partnership with Limelight Inc. we are able to connect with a large number of network partners who will now have the ability to offer a more diverse creative portfolio. Rich Media delivers a 54% increase in brand recall when served in relevant environments. This partnership unlocks exciting new opportunities for networks, advertisers and publishers that are looking to elevate their digital strategy.”
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