Squad Launches New Influencer Marketing Solution
Squad leverages its expansive network of influencers and creators to suggest alternative talent options at various price points.
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Squad, an influencer marketing firm, launched its exclusive “Sponsor” button on Famous Birthdays that will revolutionise how brands and agencies collaborate with internet personalities on marketing.
Famous Birthdays is a database that profiles celebrities and creators in a simple, informative and entertaining format. It is available in Spanish, Portuguese and French and has 25 million unique visitors monthly. The company has proprietary, manually verified insights into creators and celebrities that are beneficial to brands identifying creators for marketing.
“Famous Birthdays is undoubtedly the leading database of anyone relevant to internet culture, so it was a natural fit for this exclusive integration with the Squad influencer marketing platform,” Anthony Adamovich, CEO and Founder of Squad, said. “This marketer-first approach drastically streamlines the process for connecting brands with the best ‘squad’ of creators that align with the advertisers’ goals and values for maximum results.”
Historically, contacting creators for marketing campaigns has required direct outreach through social media or their talent agencies. The new partnership between Squad and Famous Birthdays gives advertisers a complimentary one-stop solution to search for and engage with creators by simply clicking the “Sponsor” button.
When marketers use the new “Sponsor” button, Squad leverages its expansive network of influencers and creators to suggest alternative talent options at various price points. This helps broaden relationships and engage the advertiser’s target audiences across multiple touchpoints to maximise performance metrics.
During its pilot phase, the proprietary Squad “Sponsor” button has been featured on 2,500 of Famous Birthday’s profiles.
Evan Britton, Founder of Famous Birthdays, said, “Throughout 2024, Squad has significantly impacted the creator economy. They’ve hired several experienced industry executives, acquired a top-tier influencer marketing agency, and developed a suite of AI-powered technology. Our exclusive partnership with Squad is a pilot program that utilises the public Famous Birthdays website to connect advertisers and creators, facilitated by Squad’s expertise in executing influencer campaigns.”
