Just Eat Takeaway.com Partners with Rokt
Just Eat Takeaway.com will launch a retail media offering on the order confirmation page tapping Rokt's AI-powered ecommerce technology and global advertising network.
Topics
Just Eat Takeaway.com N.V., the online food delivery marketplace, announced a global partnership with Rokt, an ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer.
Through the partnership, Just Eat Takeaway.com will launch a retail media offering on the order confirmation page across all of its portfolio brands’ sites for the first time, tapping Rokt‘s AI-powered ecommerce technology and global advertising network to enhance the customer experience and unlock new revenues.
Just Eat Takeaway.com operates Just Eat in the UK, Lieferando in Germany and Grubhub in the US along with restaurant and grocery delivery brands in 16 other countries, including the Netherlands, Spain, Canada and Australia, reaching a global audience of more than 82 million active customers. As the company’s first global retail media partner, Rokt will enable endemic and non-endemic advertisers to offer relevant messages to customers on all of Just Eat Takeaway.com’s brand apps and websites.
“Rokt is a respected global leader with well over a decade of experience helping brands and marketplaces like ours unlock new revenues and drive customer satisfaction and loyalty,” said Rachel Gómez, Director of Retail Media at Just Eat Takeaway.com.
“We’re excited to leverage Rokt’s technology as we expand our retail media programme to the checkout page and enable endemic and non-endemic advertising partners to share compelling messages that contribute to our mission to empower everyday convenience for our customers.”
Just Eat Takeaway.com operates Just Eat in the UK, Lieferando in Germany and Grubhub in the US along with restaurant and grocery delivery brands in 16 other countries, including the Netherlands, Spain, Canada and Australia, reaching a global audience of more than 82 million active customers. As the company’s first global retail media partner, Rokt will enable endemic and non-endemic advertisers to offer relevant messages to customers on all of Just Eat Takeaway.com’s brand apps and websites.
“Rokt is a respected global leader with well over a decade of experience helping brands and marketplaces like ours unlock new revenues and drive customer satisfaction and loyalty,” said Rachel Gómez, Director of Retail Media at Just Eat Takeaway.com.
“We’re excited to leverage Rokt’s technology as we expand our retail media programme to the checkout page and enable endemic and non-endemic advertising partners to share compelling messages that contribute to our mission to empower everyday convenience for our customers.”
The partnership adds significant reach to Rokt’s network, giving advertisers access to 90% of all food delivery customers in the UK and 60% of the UK population under the age of 40.
Just Eat Takeaway.com is the latest among a growing roster of global brands that are partnering with Rokt to launch and scale their retail media programs including Macy’s and Albertsons.
