Air India Debuts CE Plus App
CE Plus app is designed to enhance in-flight guest experience and boost crew operations from take-off to landing.
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Air India has rolled out Cabin Executive (CE) Plus, an all-new iOS based app for its over 1,200 cabin executives who lead the cabin crew on its flights. The app will be used to personalise guest services, bolster crew assignments, and ensure prompt reporting of any issue related to cabin maintenance for early resolution.
Satya Ramaswamy, Chief Digital and Technology Officer, Air India, said, “Our cabin crew are the most important front-line ambassadors of our airline, making a profound impact on the experience of our guests throughout their journeys with us.”
“With valuable data at their fingertips via the Cabin Executive Plus app, our cabin executives are now better equipped to offer an elevated experience to our guests, whether it’s providing a favourite meal, offering a preferred beverage, or addressing a specific special request. With a host of AI enabled features in the pipeline, the app is expected to become a key differentiator that defines the Air India in-flight experience for our guests.”
Developed by Air India’s digital technology and design teams in Silicon Valley and Gurugram in collaboration with the company’s in-flight services team, Cabin Executive Plus (CE Plus) features an array of capabilities, all in one place. The app is designed to enhance in-flight guest experience and boost crew operations from take-off to landing.
CE Plus will get regular, exciting upgrades to further elevate guest experience and empower cabin executives. Features such as personalised birthday surprises for Platinum and Gold members of Air India’s recently revamped ‘Flying Returns’ loyalty program, proactive service recovery based on past travel data, multilingual menus to bridge language barriers, AI-powered recommendations for personalised food and beverage service, and camera lens cabin view for fast detection of any inconvenience.