KLM Unveils Travel Well
The Travel Well platform is just the beginning of KLM's multi-year commitment to enable people to make more meaningful connections with people, places and experiences while travelling.
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KLM launched its latest brand platform, KLM Travel Well, specifically designed to inspire and enable travellers to make more meaningful connections with people, places and experiences when they travel.
Barry ter Voert, CXO & EVP Business Development, KLM, said, “More than just an airline, KLM aspires to become a true enabler to a more connected and meaningful travel experience, which means, at KLM, we’re not just about flying people from point A to point B: we’re focused on fostering a sense of connection and belonging for every traveller. Travel memories aren’t about counting trips. It’s about valuing meaningful connections with destinations, people, and experiences. Quality, not quantity, defines each journey, where you consistently come back to KLM’s personal and hospitable atmosphere.”
Wouter Vermeulen, General Manager for Greater China, Air France KLM said, “We are honoured to introduce this innovative brand platform to our Chinese customers. As an airline, our services extend beyond mere air travel; we encourage our customers to join us in a profound quest of the essence of meaningful travel. We invite reflections on the motivations and methods of their journeys, whether for personal growth or for broader societal benefits. We are dedicated to guiding travellers on meaningful adventures, uncovering the deeper values behind their journeys, and invite them to embark on a journey like never before, where every moment is an opportunity to Travel Well. Embrace meaningful travel, choose KLM.”
With this platform, KLM is calling on people to move beyond the “well-travelled” autopilot that emphasises ticking off destinations to a true “meaningful travel” experience that prioritises real connections with people, places and experiences.
The Travel Well platform is just the beginning of KLM’s multi-year commitment to enable people to make more meaningful connections with people, places and experiences while travelling.
