Hoppr Partners with Magnite
Through this partnership, advertisers will have more access, allowing them to interact with customers on the living room’s main screen.
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Hoppr, a CTV platform that provides premium TV ad space, announced its partnership with Magnite, an independent sell-side advertising company.
Gavin Buxton, Managing Director, Asia at Magnite, said, “As competition increases across the CTV landscape, Hoppr is creating new opportunities to help media owners make the most of their assets and revolutionising TV advertising through its innovative technology. We’re excited to be their first programmatic partner as they embark on their global journey, beginning in Singapore, and look forward to working with them to drive increased capabilities for their cutting-edge CTV supply.”
Joe Prusz, CEO of Hoppr, said, “We chose to partner with Magnite, the leading supply-side company for premium CTV publishers globally. They will provide Hoppr with scale and reach in Singapore, our first market. We are committed to delivering ultra-premium inventory from Singapore’s premium triple play operator StarHub, through next-generation engagement combining the best of linear, digital and data.”
Together, Hoppr and Magnite hope to give local buyers access to a new category of premium merchandise on the TV menu guide. Through this partnership, advertisers will have more access, allowing them to interact with customers on the living room’s main screen.
