Tealium Debuts Amazon Ads Integration for Advertisers
Leveraging the capabilities of Amazon Ads integrations, enterprises can utilise their first-party signals to enhance marketing attributions, reporting, measurement, and audience outreach.
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Tealium launched new integration capabilities with Amazon Ads, including Amazon DSP and Amazon Marketing Cloud (AMC), to better equip advertisers in activating audiences, assessing advertising performance, and overall enhancing real-time, omnichannel strategies in a cookieless world.
Matt Gray, Head of Global Partnerships at Tealium, said, “Tealium’s new integrations with Amazon Ads serve as essential tools for brands to fortify their business strategies in anticipation of evolving privacy regulations, shifting consumer behaviours, and expanding first-party signals in a cookieless environment. Regardless of a brand’s current position in the development of their first-party signal strategy, these solutions are indispensable for ensuring business agility and aligning with customer expectations.”
Leveraging the integrations, enterprises can further utilise their first-party signals to enhance marketing attributions, reporting, measurement, and audience outreach. Ultimately, it will help advertisers improve return on advertising spend (ROAS) and achieve ad conversion goals while maintaining the highest level of privacy-centric integrity.
The connection between Tealium and Amazon DSP allows for enhanced conversion optimisation and reporting, both offline and online, in real-time. The integration also allows advertisers to better engage with first-party audiences via Amazon DSP advertising campaigns.
