Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
HubSpot Unveils HubSpot AI And Sales Hub
HubSpot introduced HubSpot AI, a set of platform-wide artificial intelligence-powered products and features, a reimagined Sales Hub, updates to Commerce Hub, mobile messaging, and Smart CRM customisations.
Read more here.
Genesys Partners With Salesforce
Genesys has expanded its partnership with Salesforce to help businesses bring together their data, agents, bots, and communication channels for end-to-end customer and employee experiences. The companies are introducing a unified artificial intelligence-powered customer experience and relationship management solution that integrates Genesys Cloud CX and Salesforce Service Cloud called CX Cloud from Genesys and Salesforce.
Read more here.
Tech Mahindra Partners With Google
Tech Mahindra, a provider of digital transformation, consulting, and business re-engineering services and solutions, partnered with Google to launch Generative AI-Powered Email amplifAIer, a one-stop solution to manage all contact center email communications. Tech Mahindra’s Email amplifAIer provides end-to-end email automation and personalised responses by identifying the intents and extracting the required entities from email and other systems, including CRM or finance.
Read more here.
Bloomreach Launches In-App Content Blocks
Bloomreach, an ecommerce platform provider, has launched a mobile app feature within Bloomreach Engagement that allows marketers to embed personalised content into the app without disrupting the customer’s scrolling experience. With in-app content blocks, Bloomreach Engagement gives mobile-based companies another way to reach customers and real-time customer insights to incorporate personalised, dynamic content tailored to every customer.
Read more here.
Unifonic Unveils AI To Elevate Customer Experience
Unifonic, a customer engagement platform recently unveiled its AI-powered Chatbot. The Unifonic Chatbot leverages AI to collect and analyse behavioural patterns and human language, enabling precise interactions and engagement with customers. It boasts multilingual capabilities, catering to users in English, Arabic, and Urdu, fostering inclusivity and accessibility.
Read more here.
