Martechvibe and Braze present a practical guide to rebooting customer engagement in the MENAT region, helping brands stay responsive, resilient, and relevant in times of uncertainty.
Martechvibe launches the State of Martech 2026 report, drawing on insights from the global marketing community. It speaks on the attitudes towards technology investment, ROI pressure, AI maturity, stack integration, and the decisive shift from experimentation to execution.
Generative AI is being seen as the engine driving the next generation of customer experience in the Middle East.
Embracing AI isn’t just the future of customer service (CS) in the Middle East—it’s the present, setting a benchmark for innovation and excellence. CS teams stand at the forefront of AI adoption, demonstrating a remarkably positive attitude towards the technology.
How are Middle Eastern brands looking to leverage data and technology to scale campaigns and fuel their customer strategies? This report delves into the challenges and opportunities for ME brands, and offers industry insights on how business leaders are moving ahead with data.
In this report, Martechvibe, in partnership with Epsilon, explores marketers’ changing attitudes and approaches towards first party data. It delves into the challenges and solutions to getting the most valuable insights, and how leaders are re-aligning processes to offer customers added privacy.
The report explores the challenges and strategies in digital advertising across the region. It highlights the increasing complexity of balancing brand-building with performance marketing, as businesses strive to maximise short-term results while maintaining long-term brand equity.
57% of the Middle East respondents said accurate attribution is a top mobile app growth challenge. Learn more insights from The State of Mobile App Marketing 2025 report.
48% of Southeast Asia respondents said accurate attribution is a top mobile app growth challenge. Read the report ‘The State of Mobile App Marketing 2025’ for more insights.
The CX Playbook introduces a unique visual framework where each ring represents a critical stage of CX strategy evolution.
Sixty-five per cent of ME businesses are ready for digitisation and smooth implementation of technology; read for more insights from Sprinklr and Martechvibe’s State of Customer Service in The Middle East Report.
Over 33% of marketers want to prioritise personalisation in their Martech investments for 2023. Martechvibe presents a report on the challenges marketers face and the solutions they plan to add to their tech stack.
2021 was a year that picked up where the last one left off, most marketers have the right technology and marketing infrastructure is slowly coming in place to grow business.
Marketing nowadays demands sharper judgment, smarter orchestration, and context-driven intelligence. This special edition uncovers how bold marketers are redefining strategy, creativity, data, and customer experience to drive relevance, loyalty, and measurable impact in an AI-accelerated world.
