AI Group Pixis Enters The MENA Market After Recent Funding
Pixis, a contextual codeless AI infrastructure provider for demand generation and marketing optimisation, has announced its ingress into the MENA markets. Founded by Shubham A. Mishra, Vrushali Prasade and Hari V, Pixis is a California-based technology company that provides codeless AI infrastructure to enable customers to scale accurate data-driven marketing. It had recently closed a […]
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Pixis, a contextual codeless AI infrastructure provider for demand generation and marketing optimisation, has announced its ingress into the MENA markets.
Founded by Shubham A. Mishra, Vrushali Prasade and Hari V, Pixis is a California-based technology company that provides codeless AI infrastructure to enable customers to scale accurate data-driven marketing.
It had recently closed a $100 million Series C round led by SoftBank Vision Fund 2 with participation from General Atlantic, said the company in a statement.
With a total of $124 million funding so far, the company has over 100 customers across the globe. This includes formidable brands such as Skoda, Volkswagen, DHL and L’Oreal to name a few, it stated.
The company is making strides with its codeless AI products that analySe billions of data points, improve ROI and reduces acquisitions costs by 20% on an average. Thus, equipping and empowering marketers across the globe.
Its mission is to enable every marketer to access and operate AI for demand generation without requiring dependency on code or data science teams.
On the company’s mission, Shubham A. Mishra, Global CEO at Pixis, said: “For far too long marketers have deferred to the expertise of technical consultants for AI in marketing. However, Pixis is changing that by empowering marketers to directly integrate and use AI with ease.”
“The Pixis AI infrastructure houses close to 50 AI models deployed across a suite of products and plugins. With AI analysing and optimising every conceivable datapoint in no time, marketers can leverage the AI infrastructure to adjust their marketing strategies on the fly,” stated Mishra.
The Pixis AI infrastructure equips marketing teams with accurate targeting, cohorting, pico-segmenting, creative and optimisation efficiencies all rolled into one. The self-evolving nature of the infrastructure learns with the brands as they grow in context to both; the marketing and business environment.
The clinching factor is that the Pixis AI infrastructure takes into account all data privacy norms and restrictions and functions within the GDPR, ADGM, DIFC, and more, privacy frameworks to deliver optimal returns for customers, he added.
Neel Pandya, CEO – Europe & APAC, said: “Currently, the region is undergoing an interesting phase in marketing. Digital ad spends have increased dramatically and are expected to grow beyond $7.9 billion by 2024. This in itself is indicative of the tech immersion and efficiency in the region.”
“This coupled with their efforts to reap high marketing ROI makes the region a ripe market for AI disruption. We’re quite excited and look forward to expanding our team of sales and marketing experts and building and strengthening our foothold in the Mena market, he added.
