Twitter Tests A Tik-Tok Like Display for Explore

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Twitter recently launched a new test of a reformatted Explore tab, which displays tweets in a full-screen, vertical scrolling format.

This is part of the company’s long-term plan to make personalised recommendations and find more interesting content on the site. The display is pretty much exactly TikTok, with a Twitter navigation bar at the bottom.

This feature is being tested on both Android and iOS for users in certain countries who use Twitter in English.

“We are testing out a revamped, more personalised Explore page to make it easier for you to unwind, find new interests and see what’s happening,” said a Twitter spokesperson.

Also Read: Are Chatbots Taking Over The Conversation?

The company said it is a visual-forward way of surfacing content that already exists on Twitter and it is a part of Twitter’s effort to enhance personalised recommendations and discovery.

The micro-blogging site is the latest social application to try and capitalise on TikTok’s exponential growth — the short form video app surpassed one billion monthly active users this year.

TikTok clones like Instagram Reels, Snapchat Spotlight and YouTube Shorts have incentivised creators to use their platforms. Even apps like Netflix, Spotify and Reddit are experimenting with this format.