HiDubai Introduces A AI-Powered Deal Discovery To Help Tourists Shop Smart
HiDubai, launched a new feature called HiDubai Deals to help customers find deals, discounts, and offers on their favourite brands from local stores and malls. The new feature allows map-enabled discovery and is powered by AI-search capabilities. It aggregates offline discounts and promotions from multiple brands across Dubai on a single platform. His Excellency Abdul […]
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HiDubai, launched a new feature called HiDubai Deals to help customers find deals, discounts, and offers on their favourite brands from local stores and malls.
The new feature allows map-enabled discovery and is powered by AI-search capabilities. It aggregates offline discounts and promotions from multiple brands across Dubai on a single platform.
His Excellency Abdul Baset Al Janahi, Member of Board of Directors of Tejuri Com LLC that runs HiDubai.com, said, “HiDubai is a renowned shopping hub for residents and tourists alike. Our research in the past indicated a lack of information flow between the retail community and customers. There had been a surge of couponing and deal platforms circa 2008-2012 to solve this problem. We observed that such a model covers only a tiny portion of retailers who continuously offer deep discounting. The idea is sold to them under the pretext that the customers make repeat purchases.”
With the growth of global eCommerce, users are shifting to eCommerce apps to discover products. In 2020, the eCommerce market was eight per cent of the retail sector in UAE. On the other hand, offline retailers were offering competitive deals to counter deep discounting by eCommerce platforms. Unfortunately, the complexity and cost of taking this information to customers continued to be a practical challenge for retail businesses.
The move aims to address the “offline deal discovery” challenge faced by 92 per cent of the retail sector.
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To address this customer need, HiDubai introduced this new feature intending to enable offline retail transactions. Initially, during the MVP phase, the feature was retail customer-centric. The company believes they are solving a more significant challenge faced by retailers by offering a technology-enabled model to broadcast their deals, discounts, and offers.
HiDubai’s engineering team initially approached this feature from a low-effort-high-impact point of view, leveraging open-source frameworks to ship the feature faster. “We experimented with Algolia to create an AI-enabled search engine for this feature, where users can discover deals by brand, store, malls, and even location. This worked out quite well, in addition to being the first-ever map-based deal discovery platform. During the beta stage, we could generate over 900 thousand visitors that benefitted over 3,000 retailers in Dubai,” he said.
A wide range of categories is available on HiDubai Deals to help users discover all types of brands on sale. It also has a location-based search that allows users to find all the offers around their location.
Behind the scenes, HiDubai Team invests a lot in field efforts to keep the content fresh and relevant. Each offer goes live with a validity period, detailed description, brand information, and GPS-enabled store location. This feature is updated daily to ensure that shoppers never miss a sale! On an average day, shoppers can find 700 discount offers to choose from.
