Staff Articles

Steven Van Belleghem’s core expertise is understanding the future of customer experience. He combines customer-centric thinking, the latest technologies, and the human touch. Steven Van Belleghem has authored five international bestsellers about customer experience and sold over 1,50,000 copies. His work has been translated into seven languages. His latest book, The Offer You Can’t Refuse, […]

MoEngage report covers customer preferences in MEA, and how often they receive relevant information from brands. Spoiler alert – it’s very low.  As dependency on third-party data draws to a sudden halt, first-party data has become significant in increasing the likelihood of a purchase and driving customer lifetime value (LTV), revealed a customer engagement benchmark […]

Diego-Tarek de Aristegui, Chief Marketing Officer at MANO and an expert in quick commerce, spoke about Gen Z’s expectations from brands creating a two-way conversation using an increasingly growing democratic toolkit. Diego-Tarek de Aristegui, Chief Marketing Officer at MANO has over 14 years of experience in leading roles at Leo Burnett MENA and Diageo Innovation […]

#VMFKSA Vibe Martech Fest took place in Riyadh, Saudi Arabia, on October 18 and 19, 2022. In case you missed it, here are the big learnings from the summit Vibe Martech Fest, Saudi Arabia, was attended by over 150 marketers. The summit took on challenges like adapting to a modern marketing funnel, the evolving definition […]

#VMFKSA Understand what your pricing and bundle is going to be, suggests Vilhelm Hedberg, Founder of ekar, as he shares his experience with subscription strategies ekar is the Middle East’s largest personal mobility company providing users on-demand access to thousands of car-share, subscription leasing vehicles, and other mobility options, all within its ‘Super App.’ But […]

#VMFKSA Global martech expert Neil Patel was the keynote speaker at Vibe Martech Fest’s Saudi Arabia edition. He shared pointers for marketers to get true value from their martech stacks, and reduce waste Use technology to streamline processes but don’t forget the value of your team. There will be an increase in automation, tools that […]

Consumers in the Kingdom want more. Post-pandemic, they are more focussed on quality, cognizant of how they spend their time, and inclined towards brands that align with their values.

Are vanity metrics throwing off your content marketing plan? Global martech leader Neil Patel takes on the big mistakes that marketers make with martech investments, choosing the right influencers, using real-time data and more.

How do traditional rewards differ from intelligent loyalty programmes? Traditional rewards programmes are often card-based and provide customers with tangible benefits – a free item with each purchase or a reward for return visits. The psychology is simple – the more you spend, the more points you earn. While these are relatively easy to implement, […]

Digital is central to Almarai’s plans, with the firm eyeing a suite of intelligent technologies to optimise its operations, supply chains and customer processes. When Covid-19 hit the world, many companies in the Middle East were already embarking on their digital journeys. The pandemic forced their hand, and brands needed to work quicker and more […]