Speakers Interview

Like every successful brand, SUGAR didn’t achieve fame overnight. Close to a hundred competitors, and traversing the pandemic are just two of the many challenges that came the beauty brand’s way. Vineeta Singh, Co-Founder and CEO of SUGAR Cosmetics, on what it takes to build a successful direct-to-consumer brand.

Akash Koul, Director of Growth & Loyalty at Etisalat UAE, discusses the improved role of AI and ML-driven CDP strategies that can improve business performance and data-driven decisioning and provide the much-needed competitive advantage.

Ron Kaufman shares his future projections on mutually beneficial partnerships offering customers a consolidated convenience. He speaks about how synergy between various service providers drives these partnerships and interconnected ecosystems.

Sentiment is a complex topic, and should be handled that way, says Haitham ElKhatib, Senior Vice President of Growth Markets at Sprinklr. It will help you understand not only the nature of the challenge but also the customer you have in front of you.

Customers are platform-agnostic, and will use one that is most convenient for them to get the content they are looking for at the lowest price, says Ryan Solovei, Country Manager at Viu

When it comes to the Metaverse, marketers will need to establish new 3D-commerce KPIs like engagement time with the product, 3-Axis-interaction, 1:1 communication between your personal avatar and a conversational bot, says Christian Gleich, Metaverse consultant and Ambassador at the European Blockchain Association.

The future of financial services will be characterised by speed, convenience, and an emphasis on providing a frictionless customer experience, says Sheldon Chuan, Chief Marketing & Digital Officer at Home Credit Indonesia.

Reedev Taneja, the International Head of Analytics and MarTech at TBWA, spoke about the wave of consolidation, and marketing opportunities that come with super-apps.

To keep the economic engine running, marketers must now shift their focus to maintaining connections with core audiences and spending on the channels that generate the best value, says Netta Lev Sadeh, Managing Director EMEA-SANI at AppsFlyer.

Owais Khan, VP of Growth Marketing & Brand at Udrive, talks about the primary challenges in converting web users to app adopters, and effective ways to comprehend the impact of marketing campaigns.