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Consumers More Likely To Trust Brands That Share UGC: Survey
EnTribe, the first-of-its-kind SaaS platform for community and content development, announced the results of a proprietary survey designed to highlight how the implementation of user-generated content (UGC) within brand marketing initiatives can positively impact consumer engagement and purchasing decisions. The heightened consumer demand for authenticity and representation from brands has phased out the traditional influencer […]
