Privacy Compliance

By incorporating Data Axle’s identity data, Dynata is now better positioned to help brands enhance their datasets and activate audiences across digital channels with accuracy.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?

Data collected by enterprises don’t have to be always customer-centric. In an ideal scenario having a golden record for every type of data is desirable.