OOH

These benchmarks equip brands with the valuable data needed to evaluate their OOH strategies and make informed optimisation and budget decisions.

Lamar Advertising acquired Premier Outdoor Media’s out-of-home assets, adding 200 billboard faces across key Northeast markets to strengthen its OOH portfolio.

Snapchat and L’Oreal launch an AR powered beauty vending machine at Westfield Shopping Centre.

L&G brings in Limited Space as its media partner for digital out-of-home (DOOH) expansion in the UK.

Out-of-home is the lowest-emission media channel available, proven to be four times more energy efficient than BVOD.

Premier League giant Manchester City names Publicis Sapient as digital business transformation partner.

The aim here is to engage its customers at pivotal moments, whether they’re sending or collecting a parcel, or using other Australia Post services.

T-Mobile will also help marketers and advertisers reach consumers with more addressable and measurable solutions, delivering greater efficiency and ROI.

By leveraging Vistar’s DSP, Haleon can execute data-driven, highly personalised DOOH campaigns at scale.

Powered by JCDecaux’s proprietary software, the ION Grand Façade LED supports immersive 3D content and dynamic digital engagements.