Omnicom

The new Omnicom unites the most comprehensive and connected portfolio of capabilities, all powered by Omni, its advanced intelligence platform.

The new analytics product by Flywheel leverages Amazon’s unique shopping, streaming, and browsing signals to help brands measure, benchmark and forecast the long-term value of their customers on Amazon.

As Omnicom and Interpublic Group prepare to merge, DDB Worldwide could reportedly face dissolution amid a sweeping global consolidation of agency networks.

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.

Omnicom expanded its media and data capabilities through platform partnerships, aiming to support precise, real-time audience targeting across livestreaming, sports, retail, and commerce media.

Transact will offer leading ecommerce and e-retail services powered by Omni. Omnicom Group announced Transact, and a dedicated practice focused on connected-commerce consulting and e-retail execution services. Transact will drive sales and market share on e-retail platforms, capitalising on Omnicom’s recently announced partnerships with Amazon, Instacart, Kroger and Walmart Connect. “ecommerce and e-retail are at […]

Transact will offer leading ecommerce and e-retail services powered by Omnicom. Omnicom Group announced Transact, a dedicated practice focused on connected-commerce consulting and e-retail execution services. Transact will drive sales and market share on e-retail platforms, capitalising on Omnicom’s recently announced partnerships with Amazon, Instacart, Kroger and Walmart Connect. “Ecommerce and e-retail are at the […]

Omnicom has launched the Supply Chain IQ Score, a supply-chain based media activation tool in partnership with Crisp, an open retail data platform. Powered by Crisp, which pipes normalised data from retailers and distributors into the Omni open marketing orchestration platform, Supply Chain IQ Score gives media planners day-to-day visibility into inventory data at the […]